From Local Markets to Global Trade: How to Export African Products Successfully.
I still remember the first time I closed an export deal. It wasn’t just about selling a product, it was about breaking barriers. The shipment was small, just a few sacks of dried ginger heading to Europe. But that first step opened my eyes to the massive potential of African exports.
Today, African goods from cocoa in Ghana to cashew nuts in Nigeria and handcrafted textiles in Kenya are in high demand worldwide. Yet, many local businesses struggle to navigate the complex world of international trade. That’s why I’m sharing this guide to help African entrepreneurs successfully export their products, grow their businesses, and secure long-term success.
If you’re looking to take your business global, here’s a step-by-step breakdown of how to export African goods and the key documents you’ll need along the way.
1. First thing first, you need to choose the Right Product for Export.
You have to understand that not every product is suitable for export. The best ones meet these three key criteria:
• High Demand – Research markets where African goods are sought after (e.g., Europe for sesame seeds, the U.S. for shea butter).
• Export-Ready Quality – Ensure your product meets international quality and packaging standards.
• Scalability – Can you supply consistently in large quantities? International buyers expect reliability.
2. Popular African Export Products that sell out globally:
Agricultural Exports: Cocoa, cashew nuts, ginger, sesame seeds, palm oil.
Solid Minerals: Lead ore, zinc, limestone, gemstones.
Handcrafted & Manufactured Goods: African textiles, leather products, organic beauty products.
3. Another thing you must do is to Register Your Business for Export
To export legally, you need the right documentation, your business must be properly registered and compliant with trade regulations. Here’s what you’ll need:
Business Registration – Register with your country’s corporate affairs commission.
Export License – Apply through your country’s export regulatory body (e.g., NEPC in Nigeria).
Tax Identification Number (TIN) – Required for customs clearance and trade compliance.
Quality & Standard Certifications – Some products need approvals from regulatory bodies like NAFDAC (for food items) or SON (for manufactured goods).
4. And of course you need to Find International Buyers.
Securing buyers is one of the biggest challenges for exporters. The key is targeting the right markets and using the right platforms.
Where to Find Buyers
B2B Marketplaces – Platforms like Cokodeal connect African suppliers with verified global buyers.
Trade Fairs & Expos – Attend international trade events and exhibitions.
LinkedIn & Trade Forums – Connect with importers directly through networking.
Pro Tip: Build trust with buyers by providing product samples, detailed specifications, and transparent pricing.
5. You need to get the proper Export Documentation & Compliance to enhance smooth shipping and delivery
International trade requires proper documentation to avoid delays, penalties, or shipment rejection. Here are the key documents every exporter needs:
Proforma Invoice – A preliminary bill showing the product description, price, and terms of sale.
Bill of Lading (B/L) – Issued by the shipping company as proof of cargo transport.
Certificate of Origin – Confirms that the product was produced in Africa.
Packing List – Details of the product, weight, and packaging.
Phytosanitary Certificate (for agricultural products) – Confirms goods are pest- and disease-free.
* Important: Ensure all documents are accurate to prevent delays in customs.
6. Secure Payment & Shipping Logistics.
Choose a Reliable Payment Method
• Letter of Credit (L/C) – Offers security for both buyers and sellers.
Escrow Services – Ensures funds are released upon product delivery.
Bank Transfer or PayPal – For trusted business relationships.
7. Select the Best Shipping Method
I get it, logistics can be a nightmare. The countless options, unexpected delays, and hidden costs can make you want to lose your mind. But don’t worry, I’ve got you covered. Here’s how to choose the right shipping method that saves you time, and stress:
Air Freight – Fast but expensive (best for perishable goods).
Sea Freight – Affordable for bulk shipments (longer delivery time).
Courier Services – Ideal for small, high-value products.
Partner with experienced freight forwarders to handle customs clearance and delivery efficiently.
8. The Benefits of Exporting African Goods
Higher Revenue – Selling internationally increases profit margins compared to local markets.
Business Growth – Expanding globally builds brand credibility and new opportunities.
Foreign Exchange Earnings – Earn in stronger currencies like USD, EUR, and GBP.
Boost Africa’s Economy – More exports create jobs and strengthen local industries.
Take the First Step with Cokodeal
Exporting doesn’t have to be overwhelming. Cokodeal simplifies the process by connecting you with verified buyers, guiding you through documentation, and ensuring secure trade transactions.
Join thousands of African businesses trading globally. Get started today at Cokodeal.com.
Contact Support: jennifer@cokodeal.com
Need expert guidance?
Email us: service@cokodeal.com
Register here: https://cokodeal.com/register
Africa has what the world needs. It’s time to trade on our terms.