7 Characteristics of a Genuine Seller of Commodities

Finding a genuine seller of commodities is not an entirely easy feat. The market is riddled with sellers who are selling a fake product, not reliable or do not actually have the products. However, with the right information, genuine sellers can easily be identified.

Here are some characteristics buyers should look out for when searching for genuine sellers of commodities.

The seller has a track record of dealing with bigger businesses

It takes a lot of expertise, persistence, and credibility to sell to big businesses. Hence, sellers that have a track record of selling to such businesses are usually more reliable and credible. These sellers are usually the real owners of their products, not fake brokers that run around with the client’s money without having the commodities they claim to have.

They are also very good at building lasting relationships with customers. Big businesses often look to form long relationships with their sellers – not just to make spot buys. They want sellers that are conversant with their products and can be called on at any time should they run into a problem. Patronizing such sellers is always a good idea.

They are registered on a marketplace that verifies local farmers and sellers

Marketplaces verify sellers on their platform as a form of protection for both sellers and buyers. It makes it difficult for fraudsters to pose as sellers on these marketplaces and defrauding buyers in the process.

To get verified on a marketplace, sellers are required to submit personal information like email address, house and business addresses, unexpired ID card, and passport. Official company details, financial information, and tax numbers are also often requested for. All these requirements serve to ensure that the seller is genuine so buyers can be assured that they are in good hands.

Recognized by the country’s export council

Export councils register sellers who are genuinely interested in exporting their commodities out of the country. They are regulatory bodies that promote and regulate export trade as well as implement export polices.

They also provide professional assistance to exporters. Such areas include export procedures, documentation, financing, quality control, export packaging, costing, pricing, and so on. When a seller is registered under the country’s export council, their goods are subject to proper inspection by specific agencies.

These goods will not be shipped unless they meet the required standard of quality, have complete documentation and meet the buyers’ expectation. Hence, the buyer is protected from counterfeit commodities or other fraudulent activities.

Has an export license

Export licenses are documents issued by the appropriate licensing agency which grants sellers permission to export their commodities out of a country without any hassle. The license is only issued after a careful review of the export transaction and all prerequisites have been met. Commodities shipped without an export license are seized at the customs which serves as a loss to the buyer.

Registered under a trade body in their country

Trade bodies are non-profit organizations formed by businesses in the same industry. They are formed to protect the interest of their members, promote trade laws, and be the voice of the industry against unfair legislation.

Trade bodies prescribe the code of ethics for their industry in order to discourage unethical behaviour. They also an avenue for like-minded individuals to network, share ideas and make connections that would be impossible without the association. An important thing they offer is certifications and licenses. These provide a sense of reliability in the minds of customers. It assures them that they are dealing with a genuine seller.

Communicates clearly and is consistent

A seller that lacks proper communication skills is not one that any buyer will want to do business with. Effective communication builds trust and emotional connection between the seller and the buyer. The buyer can comfortably discuss their needs with the seller and the seller can effectively alleviate their concerns and make them feel valued. Consistency is also a very important characteristic. A consistent seller is one that continuously delivers genuine commodities, knows what’s going on in the market and is always looking for ways to improve. A buyer is sure can rely on such seller.

Understands the product

Genuine sellers understand their products. They know everything there is to know about them. They know the features, functions, several applications, advantages and disadvantages, lifecycle, among others.

The seller is thus able to present the benefits of the commodity accurately to the buyer in terms that make sense. Sellers that have a proper understanding of their products. And it shows how invested they are in the products and how passionate they are about it.

How to Export to US, UK, EU, ASIA with good documentation

The demand from European, US, Asian markets for African commodities has been on the increase.

Export business from sub-Sahara is very lucrative and this is why it is quite compelling to consider exporting from Kenya, Nigeria, Ghana, South Africa and other African countries based on having the requisite knowledge and current economic parameters.

Some of the benefit of export business are as follows but this is not exhaustive:

1. Increased sales and profit
2. Create potential for business expansion
3. Gain global market shares
4. Increase life cycle of products
5. Take advantage of economies of scale
6. Diversifying income
7. Gain new knowledge and experience
8. Earn more in foreign currency

Based on the above itemized benefits of export business, this article will be addressing exporting from Nigeria, you will get started by first registering with the national export body. For Nigeria, (Nigeria Export Promotion Council – www.nepc.gov.ng ) as an exporter via e-registration platform as you will need the exporter’s certificate.

The needed documents for limited liability company registration are as follows:

1. Certificate of incorporation, CAC 1.1, Form C 07, and copy of memorandum and article of association.

2. Registration charges: https://nepc.gov.ng/get-started/e-registration/

Once the export certificate has been completed, carry out research in the following areas in order to minimize your risk and increase gain; Trade statistics, trade policy, regulatory framework, channels of distribution, logistics and risk assessment.

Going further for an export business, your company can begin processing the Nigeria Export Proceed (NXP) through an authorized bank.

You will be required to open an export domiciliary account with any bank in Nigeria in which you registered the form NXP. This is a control that ensures that export proceeds are repatriated and credited to your domiciliary account within 180 days from the Bill of Lading date. Payment method could be direct advance transfer, Letter of Credit (LC), Bills for Collection, and other approved international mode of payment acceptable for exports from Nigeria. Cokodeal introduced its escrow services to help receive funds from countries around the world and credit your account locally.

With the completion of NXP, a Request for Information (RFI) shall be collected from the Pre-shipment inspection agent. This is to enable the inspection agent to coordinate the date and time for the inspection.

Please, note that the following are exempted from inspection:

SCHEDULE “A” EXPORT GOODS EXEMPT FROM INSPECTION

  1. Personal effects
  2. Used motor vehicles
  3. Perishable day old chicks
  4. Vaccines, Yeast
  5. Objects of Art
  6. Explosives
  7. Pyrotechnic products and arms
  8. Ammunitions
  9. Weapons
  10. Live animals

SCHEDULE”B” PROHIBITED EXPORT

  1. Raw hides and skin
  2. Scrap metals
  3. Timber – Rough and saw
  4. Unprocessed rubber latex and rubber lump

Please avoid trading prohibited goods as it may lead to unimaginable adverse consequences and loses to your export business.

Once the product has been inspected by the Pre-shipment inspection agent along the side with all relevant goverment agencies and all parties are satisfied, a clean certifcate of inspection CCI will be issued.

With issuance of CCL, the product for export is now ready to be loaded on board the vessel based on the agreed Incoterms which defines all obligations of buyer and seller within the logistics and supply chain

Export business in Nigeria will require the following documentations:

  1. Bill of lading (BL) / Air way bill (AWB)
  2. Packing list
  3. Certificate of Origin
  4. Commercial invoice
  5. Single goods declaration (SDG)
  6. Nigeria Export Proceed (NXP)
  7. Clean certificate of inspection (CCi)
  8. Certificate of weight and quality
  9. Road transport waybill

In addition, export business will require other documentations depending on the regulatory body that is involved. This will include the following:

Phytosanitary certifications for agricultureal commodities (NAQs)

Health certificate for processesd and semi-processed food items (NAFDAC)

Internatinoal veterinary certiciate and animal products (DVPCS)

Fumigation certificate for agricultureal commodities (FPIS)

Lastly, In an export contract draft, for a legal biding transaction here are some of the terms used;

Terms of trade (Incoterms)

Mode of payment

Mode of delivery

Trade enforcement organs

Agreed dispute resolutions mechanism

Presiding court

At The Commodity Bank ( cokodeal.com ) over the last decade many of our exporters do experience different challenges along the value chain.

At any point you have any question please get in touch with cokodeal support center for professional advise, it is free

Email: service@cokodeal.com

Whatsapp: +234 816 3229 560

credits to: ronish logistics

For new members ready to explore export business start by registring with link below

https://cokodeal.com/register

Wishing you success in your international trade business.

How to begin export in Nigeria, Registration, documents and Procedure

Cokodeal provides access to the best suppliers in Africa market. From Kenya, South Africa, Nigeria, Tanzania, Morocco and other African nations. Find quality foodstuff and commodities on cokodeal platform.

If you find this article valuable, kindly share with others. “We rise by lifting others”

HOW TO BEGIN EXPORT IN NIGERIA

E-REGISTRATION

When you want to export from Nigeria you are obliged to register at NEPC. You can only register as an exporter via the e-registration platform. This page presents all the information you need to know about obtaining an Exporter’s Certificate from NEPC.

Additional benefits
Besides the fact that you need an exporter’s certificate for exports, registering at NEPC gives you a lot of additional advantages:

• you have the availability to trade promotion support services from NEPC
• you are able to request NEPC administered (pre- and post-) export incentives
• you can register for numerous trainings, clinics, seminars, and more
• you can collaborate and exchange ideas through a network of exporters

Guidelines & procedures

Before you can proceed and register as an exporter you have to take some preparations. There are documents required for completing the full registration process. The required documents depend on your type of company:

DOCUMENTS FOR LIMITED LIABILITY COMPANY
• Certificate of Incorporation (issued by the Corporate Affairs Commission)
• Certified True Copy of Memorandum and Articles of Association
• Current Certified True Copy of From CAC 1.1 – “section C” (Particulars of Directors). This is formerly known as: Form C07 or Form CAC 7.

DOCUMENTS FOR CO-OPERATIVE SOCIETY
• Certificate of Registration (issued by State Ministry of Commerce, Local Governments and Federal Capital Territory Area Councils)
• Bye Laws of the Society

DOCUMENTS FOR GOVERNMENT AND NON-GOVERNMENT ORGANIZATION
• Certificate of Registration (issued by the Corporate Affairs Commission)
• Constitution of the Government Organization and non-Governmental Organization
• Memorandum for Guidance of Applicant

When you have all the documents at hand you can start the registration procedure on the e-registration portal (link at bottom of page). Register at the portal, log in and start the e-registration for exporters. Include all requested documents in your registration.

Fees & charges
Obtaining an exporters certificate involves some costs. Different charges apply for different situations:
• New certificate registration – N13,500
• Expired certificate renewal – N7,500
• Late certificate renewal – N12,500
• Lost / mutilated certificate – N12,500

Note: The E-registration platform was launched on the 3rd of April, 2017 and only companies registered after this date will be eligible for renewals. All companies registered before this date with expired certificates will need to migrate to the new platform by registering afresh for a new certificate.

Payment methods
After you filled out all the requested information you have to pay for your registration. There are several payment methods available, including:
• Nigerian local cards
• International credit / debit cards
• Internet banking
• Commercial bank branch in Nigeria

Payment confirmation
After you have paid for your registration, you should always confirm the payment:
1. Copy the Order ID from your certificate (see Transactions Log)
2. Input it in the field besides Get Status
3. Click on Get Status to confirm your payment
4. You will receive a notification of the status of your payment

Service timeline
The council aims to issue certificates as soon as possible. Normally within 1 working day after payment is confirmed by the system. Please note that issuance of your certificate could be delayed by payment delays, issues with documents or insufficient information supply.

Alternative options for registration
It is only possible to register online for an exporter certificate. Having any reservations? Please contact NEPC directly via the online chat. Alternatively you can also visit the NEPC export assistance office closest to you.

LINK TO REGISTER BELOW

E-registration

EXPORT DOCUMENTS & PROCEDURES
To export from Nigeria you should follow the appropriate export procedure. This is a formal process in conducting international trade in Nigeria. Certain export documents are attached to this procedure. Export documentation is necessary to facilitate exports of goods and services.

Importance and advantages
Following the structured export procedure will give you a better understanding of the full export process. Therewith your company will benefit from the right and up-to-date knowledge you receive by following the right procedure. Besides, it leads to:

• minimising your export risks
• ensuring that exported goods conform to importing country specifications
• meeting buyer requirements for export by providing evidence of origin and delivery
• supporting you to formalise your export business
• supporting you in qualifying for export incentives

Needed export documents
For the full formal export procedure you will need certain export documents per step of the process. The needed documents are shown in the complete overview below:

EXPORTER REGISTRATION DOCUMENT
The first step of your export procedure is registration as an exporter at NEPC. In order to venture into export business this is obliged. In summary:
• Document issued – exporter’s certification
• Issued by – NEPC
• Relevant because – it licenses you as exporter and makes you eligible for NEPC-benefits
If you want to know how to obtain this document, please check our e-registration page.

EXPORT CONTRACT DOCUMENT
An export contract is an agreement between seller and buyer on the terms of export business:
• Document issued – a signed export contract
• Issued by – you as exporter and the importer
• Relevant because – it spells out the obligations of buyer and seller

QUALITY ASSURANCE DOCUMENTS
Quality assurance documents help you to ensure your exported goods conform to food safety measures (as stated by international conventions and possibly agreed terms of the contract). Using international recognised bodies is very important. Relevant documents include:
• phytosanitary certificate for agricultural commodities (issued by NAQS)
• health certificate for processed and semi-processed food items (issued by NAFDAC)
• international veterinary certificate for animals and animal products (issued by DVPCS)
• fumigation certificate for agricultural commodities (issued by FPIS, part of FMITI)
Want to find out more regarding quality competent authorities (QCAs) and the associated documents? Check out the detailed information about QCAs!

COMMERCIAL DOCUMENTS
The commercial documents display product values and quantities. The documents are both prepared and issued by the exporter and include:
• Commercial invoice – indicating the value of goods for export in the currency of transaction
• Packing list – indicating the unit packaging and total quantity of goods intended for exports

FINANCIAL DOCUMENTS
The preparation of financial documents shows evidence of financial transaction between buyer and seller. It also shows conformance with the financial regulation for exports. Summarising it includes:
• Document issued – Nigeria Export Proceed form (NXP)
• Issued by – commercial bank
• Relevant because – it captures the value of the export transaction for economic development purposes. It is also a major prerequisite for accessing the Export Expansion Grant (export incentive)

• Document issued – commercial invoice
• Issued by – you as exporter
• Relevant because – it indicates the value of the goods for export in currency of transaction. It is also useful for processing the NXP

• Document issued – final invoice
• Issued by – you as exporter
• Relevant because – it indicates the actual value of the goods exported in currency of transaction for the purpose of payment by the importer

GOODS MOVEMENT DOCUMENTS
This deals with all aspects of the delivery of goods to the buyer in the medium specified in the export contract. Documents involved can include:

• Document issued – Clean Certificate of Inspection (CCI)
• Issued by – government appointed Pre-Shipment Inspection Agencies (PIAs)
• Relevant because – it ascertains the quality, quantity and price competitiveness of Nigerian exports

• Document issued – Certificate of Weight and Quality
• Issued by – independent quality assessors (e.g. SGS, Bureau Veritas) agreed by seller and buyer
• Relevant because – it ensure the goods conform to the quality standards and weight as stated in the contract

• Document issued – Certificate of Origin
• Issued by – National Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA)
• Relevant because – it indicates the origin of goods, needed for e.g. trade agreement benefits

• Document issued – Bill of Lading (shipping document)
• Issued by – shipping agencies
• Relevant because – it indicates the details of goods transported by sea

• Document issued – Air Way Bill (shipping document)
• Issued by – airlines
• Relevant because – it indicates the details of goods transported by air

• Document issued – Road Transport Bill (shipping document)
• Issued by – logistics companies
• Relevant because – it indicates the details of goods transported by road

To register as a supplier — follow this link —

http://www.cokodeal.com/index.php?option=registration&task=sellerregister

Article credit: Nigeria export promotion council NEPC

For buyer inquiry

Email: cokodeal@yahoo.com —- service@cokodeal.com —

Whatsapp +2348163229560

How to find buyers in Europe, UK, US for foodstuff and commodities

Cokodeal platform supports hundreds of businesses to connect with international buyers and succeed daily. If you find this article valuable, kindly share with others. “We rise by lifting others”  SELL HERE

 

Finding international buyers in US, UK, Europe and other foreign countries for your exports can be a unique challenge. In this article, you will learn how to utilize your available resources to conveniently connect with prospective trade partners abroad.

The most important thing you can do is to have a web presence: a website or a store in a marketplace. Interested buyers looking on the internet should be able to find you when they search for the product you specialize in sourcing.

Where to connect with buyers

Trade Expos and Trade Missions
When you attend trade expos, you have the opportunity to showcase your products and services, meet with potential buyers and connect with trade partners. Trade events have attendees from different regions who provide exporters with a large number of business leads under a single roof.
The Lagos Chamber of Commerce and Industry (LCCI) usually organizes trade Expos which is well-attended by multinationals and foreign traders.

The LCCI ultra-modern Exhibition and Conference Centre is located at Plot 10, Bola Ahmed Tinubu Drive , Central Business District, Alausa, Lagos.

The Nigerian-British Chamber of Commerce (NBCC) is a foremost channel of trade between Nigeria and Britain which encourages and promotes trade between these countries. Among the NBCC’s objectives is to provide information and market intelligence service on United Kingdom/Nigerian trade in the form of regular trade bulletin. They also organise Trade Missions.

 

A trade mission is an international trip organised for the purpose of exploring international business opportunities. It is an effective way to seek out potential trade partners. For this reason, if you’re looking to export to Britain, NBCC should be your first point of call. You need to have a registered company to join, and membership costs N170,000 for companies with less than N500m in turnover. To register, you will need to fill out the membership application form on this page and then submit in person to the secretariat at Olubunmi Owa Street, Off Admiralty Way, Opposite CBC Towers, Lekki Phase 1.

 

How to use the Internet to find customers
Various internet websites allow you to post your products or services online, so that prospective buyers can come to you, instead of you searching for them. These are called ‘online marketplaces’.

The way these online marketplaces work is that you as a seller posts information about your products online, making your services available to anyone in the world who needs them. When interested buyers search for your services in these marketplaces, they can see your products and get in touch with you to make enquiries. Sites like Alibaba, cokodeal and Tradekey are examples of such marketplaces.
One important thing to note when offering your services in online marketplaces is that just like meeting strangers in real life, you must deal with contacts you meet cautiously. Always verify their full address by using Google. You can also query their company name and website using scamadviser.com to check how long they have been in business, as well as the level of trust they enjoy.

LinkedIn 

This is a powerful but under utilized tool for finding foreign trade partners. Companies and their employees from all over the world advertise their services on the website. The two most effective ways you can use this platform for prospecting potential buyers are by using the filtered search option and joining relevant groups for your industry.
There are many groups for all types of industries on LinkedIn, so it is best to be specific from the beginning as to what region and industry you’d like to find a group for. You will need to find the most active groups and join them to begin engaging with other professionals to build up your network.

Look at your Competitors
Have you identified the competitors who are already selling in your target market?
Try to find look at companies which carry similar products as you, and learn from them how they engage their customers. This would enable you to understand your target market better.

By this method, you should be able to find a similar business(es) in the same country that will be ready to do business with you. If you can’t find any competitor already operating in your target market, search for local products in that country that are similar to yours. If you have a product that is higher quality, differentiated, etc. you can often find distribution in the same retailers as the local manufacturers.

Be sure to place emphasis on what makes your product unique for the best chance of success with this tactic.

Customised data search tools and trade data
Using business intelligence search tools such as ImportGenius is another way you can find buyers for your exports and connect with them. Import Genius has a large export-import database, and helps you find what businesses imported to the USA, and also the businesses which received these imports. The site is populated from the US customs database, and the cheapest plan is at $99 per month.

 

Alternatively, you can use a free tool called PortExaminer, but without the depth of information that ImportGenius provides.
At this stage, these trade data tools are magic wands you can use to gather as much of information as you can– from transportation of goods to buyers and sellers of a particular product; and trading prices to the shipping lines, ports, and trade lanes employed for the purpose of international trade.

Government controlled foreign companies and their buying agents
These trading companies are government-controlled foreign companies that are involved in the import of a particular product relevant to your area of export should another focus.
Most of these agencies already have buying agents in countries where they are looking to import from.They go about outsourcing these through agents. You can contact these buying agents in Nigeria and let them know of your products.

Some of the private consultants can be buying agents for other countries in Nigeria since they know more of the markets than the companies abroad do.

Getting in touch with these agents can help you to expand your market base tremendously.

 

Online ads
Google and Facebook ads are good ways to advertise your products. You can place online ads to reach  your target audience, as a means to get quality leads for your products online. Once you get these prospects, be sure to put things in place where your prospects can contact you – if possible get their email addresses for follow-up.

 

Online marketplace portals

For a monthly subscription fee, these marketplace portals send targeted buyers to your online store which helps you get more buyers to do business with.

How to request and accept payment for international exports

You must also only agree to reasonable terms of payment – terms which are reasonable to them and also to you. For example, prospective buyers would also be equally cautious when dealing with you (especially if you have no feedback and no previous sales history). So if you were to start by requesting advance payment, that would be a huge turnoff to many buyers regardless of how low your prices are. To cross this hurdle of how to request payment AND protect yourself, you have two options:

  1. Letter of Credit: This is a document which a buyer obtains from a bank in his/her country. This letter is issued to you the seller,  and it acts as an obligation of the bank guaranteeing the buyer’s payment. It is recommended that you confirm a letter of credit by your own bank here in Nigeria.
  2.  Draft Documentary/Document Against Payment (D/P)
    With this method, you will use the services of a bank to effect payment.

Once you are satisfied, you can then you will ship the goods along with the bill of lading and a draft. A Bill of Lading (abbreviated B/L) is like a ticket which outlines the journey of your cargo from origin to its destination. It functions as a contract for the movement of the goods, with the fine print – the terms of the contract – frequently outlined on the back of the bill. It also serves as a receipt for the cargo and can act as proof of ownership of the goods being transported.

The draft is a cheque-like document that will be forwarded to your bank.

Your bank will forward the documents to the buyer’s bank and the foreign bank will collect payment from the buyer before the arrival of the goods.

If payment is not made by the buyer, the correspondent bank will not release the bill of lading to the buyer, and the buyer will be unable to take possession of the goods or clear customs.
Finally, getting genuine foreign buyers for your products can be a straightforward task if you follow the steps as explained. We cannot generalise about it being difficult or simple. It depends on the situation and the motivation, and the level of enthusiasm you have for success as an exporter.

 

To register as a supplier — follow this link —

http://www.cokodeal.com/seller-registration.htm

Article credit:  mrpepe / Cokodeal contributor

For support:

Email: cokodeal@yahoo.com —- service@cokodeal.com —

Whatsapp +2348163229560

 

How to Find International buyers for my foodstuff export business

Cokodeal platform supports hundreds of businesses to connect with international buyers and succeed daily. If you find this article valuable, kindly share with others. “We rise by lifting others”  SELL HERE

 

When you are trying to get into international trading, finding customers can be one of the first obstacles you have to overcome. But nowadays there are plenty of options that you can take advantage and discover new opportunities overseas. Always keep an eye on how to find buyers for export products. If you are not able to identify customers, all your efforts will be in vain.

So, after you identify the product that you want to export to foreign countries like African countries, you will need local contacts to complete your import-export business. Besides funds and legal matters, any exporter needs an importer to help him introduce their goods on the local market. And when it comes to African countries, your possibilities are almost endless considering the extended needs of such countries.

You can find clients interested in a variety of goods and increase your profit significantly. Here are the main ways to increase your export buyers list and become successful in the international business!

1. Start with a good and in-depth online research

Research is crucial to any success in import-export business, and it is important not to neglect this phase. When it comes to how to find customers for export business, the knowledge you gather can make a great difference. Of course, the first option of research is the online research which can give you a lot of information about your future international trading process. There are plenty of websites and forums that can help you but also many local importers looking for foreign exporters just like you!
This B2B import export portal will put you in contact with plenty of African importers looking for new partners. Many goods are needed in Africa, and you can supply the market the best you can. But you will not be able to do that unless you find a reliable importer to help you with the process.

There is a trick though, especially when you are looking for business partners online: you need to watch out for scammers. Unfortunately, on such popular websites like the B2B portal, you may find plenty of importers that do not look trustworthy. However, after some time, you shall be able to identify the real importers and spot the potential scammers. Keep in mind to check the internet for more information about potential importers. You can find a reliable website and even some reviews to put your mind at ease.

Keeping in touch with other exporters will help you as well. You can find forums with different topics for foreign exporters like you. And you might be amazed to see that many successful exporters can refer you to a good importer that you can trust. You have even higher chances if your products are different than other’s because this type of business is based a lot on the competition. Stay active and vigilant on such forums and try to analyze your options before starting any serious collaboration with a potential client.

2. Invest in your brand awareness

Even before you start looking for importers to fulfill your import export business, you have to invest in yourself. Make your company visible and attractive for your export buyers by investing in your brand awareness. It means you will need a professional website with very clear information on it. Also, consider investing in an SEO campaign to reach more of your target audience through the content of your website. Use keywords and links to become more popular among the best search engines. All these tricks and tips can be applied by your co-workers but also by hiring a professional SEO team that can help you in the long run.

It is an investment worth making especially if you are planning to break into foreign markets. Your official website should have important information about your company such as contact information and offers for your future buyers. Keep in mind that your clients should find everything they need on your website as this is your business card.

Having a professional PR team is going to help you a lot while you are building your brand awareness. Also, applying different strategies can increase your odds to be successful from a marketing point of view.

Your PR department will make sure to be actively involved in these strategies and research the market to build you a great slogan and campaign.

This type of marketing will help you reach new customers around the world and even develop your business by entering new markets. And if you neglect your brand awareness, you may risk to not reaching the business potential that you aim for.

Your logo is also very important as it has to be easily recognized worldwide but also adapted to specific countries. For instance; if you want to enter an African country, consider using a logo that will catch the local’s attention and won’t pass by unnoticed.

The language that you use in your PR campaign can make a difference as well. Try to be aware of local languages before advertising into a certain country. In Africa, you can always use English but also French as both languages are very common. You can also add some local words to your campaign so that people will relate to your brand more than they do with others. And the competition on this market is high, so you have to be as original as possible. Either way, a good PR will act as a magnet when it comes to bringing new customers to you, so it is well worth the investment!

Email marketing is also a great PR strategy that can bring you, new clients if you are using it well. You can purchase databases with different importers and even important local stores, and you can start negotiating with them and identify the best to start a long-term collaboration with. Having access to such databases can be pricey, but it is all worth it once your profit starts increasing. And the good news is that they can bring you a new customer in a matter of weeks from accessing them!

Think that every investment that you make in the beginning phase of your business is going to bring you more positive outcome shortly and it is never lost as long as you do it wisely. You can find databases for sale online, but you need to pay attention to how authentic they are because it is a high risk of fraud when you purchase one from an unknown or uncertified website!

3. Make the customers you already have a number one priority

Even if your main concern might be to reach more customers, you have to pay attention to the clients that you already have. Most often than not, your current clients will open new opportunities for you to reach new ones. How can that happen? Happy clients will always bring you new ones by referring your business to others that are interested in buying similar products. It is a very popular form of PR, considering that good advertising is always beneficial when you need to increase your database of customers. And when it comes to how to get foreign clients, the key might be to your current clients. Make sure to get good reviews from your current customers and make them public. You can also allocate a section of testimonials on your website so that new customers can see what others think of your business.

If you try to keep your customers faithful and satisfied, your chances to break into new markets will increase and so will your profit. You can do that by adjusting your offers to their needs and make sure that the import-export business is one that works for both yours and their benefit.
Usually, your importers will know other importers as well and will not hesitate to recommend your business to them if they are happy with your services. However, if it happens to have a client that is not satisfied with an import-export business with you, make sure to take the necessary actions to correct the outcome. One client that is not satisfied should be a big red flag for you and your future commercial adventure.

A new potential client will always check your past activity and reviews before even contacting you. Some of them might also get in touch with your previous customers to gather more information before they decide to get in contact with you. This is a way to lose or gain clients before you even become aware of them.

4. Get familiar with the local market’s needs

Staying informed is essential when you are hunting for new customers for your import-export business. An overseas market introduction service will help you identify the main needs of the market that you want to break into. Get familiar with the goods that the local market needs and evaluate your potential to supply them. Especially if you get into an African market, the demands are high for many types of goods, and you can talk with different importers before deciding what type of trading you can get involved in. Check local forums and determine what type of impact you can have on the market to develop your business.

Most of the times, researching the market will also put you in contact with potential buyers. There are many guides that you can read to determine the viability of your business as well as gather information about local importers. When it comes to African importers, they are willing to import almost any type of goods from food to electronics and clothing which leaves you with a wide variety of options.
Talking with local importers can also help you adapt your business according to their needs to have better deals for your future profit. In any case, you can only benefit from this type of research, and your business can significantly increase under the indirect guidance of the importers.

While you are researching the local market that you want to break into, make sure also to stay informed regarding the legal aspects of it. Be aware of the paperwork required during an import-export process and understand that such regulations can defer from a category of goods to another which is why details always matter in this type of business. But don’t get overwhelmed by the amount of information that you might come across because you can deal with it better once you have your importer and buyer export. If you already have local contacts in countries like African ones, you are a step ahead of other exporters just trying to get in the system. It is a hard work process but well worth it in the end!

5. Start following embassies fairs and economic changes in the local market

Sometimes, the authorities will offer you better answers than any other research ways. Make sure to check the official websites of different institutions such as embassies or even local ports to identify the opportunities that you are looking for. You might be amazed to discover that there are plenty of events organized for import-export business such as thematic fairs that you can participate on.
At such events, you can identify importers and buyers that will become your future international trading partners and change the course of your business altogether! Since the import-export process is usually in the good name of a country’s economy, the chances are that authorities will do their best to facilitate this process and put foreign exporters in touch with trustworthy local importers.

Another advantage that you can obtain by being present at such fairs and subscribing to embassies websites is the possibility to find a buyer’s agent. It can help you a lot while you are trying to break into a new African country because they will act as a mediator between you and potential buyers. By having such an agent, you can be almost sure that you will avoid possible scammers and only deal with honorable local importers.

Usually, buyers’ agents tend to receive a percentage of the transaction that they facilitate which is fair, but it is also a small price to pay for a lot more benefits that you can enjoy. To find such an agent, you can check the embassies’ forums since they are very active there, looking for clients. You can for sure find them at the fairs that we mentioned above and also through local importers that you might already know or work with.

Buyers’ agents will help you find customers to sell your goods from all categories, and they will also speed up the formalities and negotiation phase. But there are many other reasons why you should consider working with a buyer’s agent especially if you are a small business. Many small business ideas involve cooperating with an agent until you get familiar with the import-export process which can take from several months to several years. A mediator can make this process a lot easier for you as well as they can also help you skip different obstacles that you can find on the way.

You can get membership from local councils as well regarding export information as well as have access to a list of importers. It will be information that will help you significantly especially if you are entering a new market. Official memberships can grant you access to different facilities and also make a big difference for your business and your contact list since you will be meeting a lot of people that you can work with.

 

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http://www.cokodeal.com/seller-registration.htm

Article credit:  waystocap

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