4 Smart ways to shop online and not get burned

Hi there, having a great day today? just fondling around the internet i came across a post on nairaland which interests me, it reads “Some Things Online Store Do Which We Don’t Know About”– quite an interesting observation. Often times alot of online buyers get burned by cunning discounts, delievery of fake or inferior products as compared to what they display on their online store or even
sell at higher price more than retailers do  (is internet not suppose to be where to find products cheaper?). Well this calls for some concern doesn’t it? So on this post we will be looking at smart ways to shop online so you dont get burned.

#1.  Doing proper research before placing order

When you pick up a product, the first thing is you want to investigate the product (most times not searching for anything in particular) just to convince yourself enough to make buying decision. In an online setting, researching is what you have to make calculated buying decision online. So what are the best ways to do online shopping research you might want to ask?

Look out for price stamps

Not all price tags have same meanings. If not well understood can cause you make buying decisions you might regret. Your ability to understand what each price tag means can help you make good buying decisions.

Some popular price tags and their meanings

% off

This means a certain amount of percentage has been deducted from the total price of the product. Now when you see this, you want to ask yourself, what is the actual price of this product in the first place? try browsing the price of this product on other sites, compare to see if the discounts reflect; If it doesnt and you still keen on buying the same product and from same seller, you can contact seller for inquiries, talk to them about the discounts and how you want the product, if they could sell at a price you want.

From N

This means, the least amount of price you can see of this product is the one displayed, hence there could be other versions of this products(probably with higher features) which could be of higher price.

Knowing what to buy is key. The specifications, having a price range etc. you must put all these to play.

Under N

Means you can actually see lower prices of this product and its kind starting from the displayed account.

Only N

Means this is the last selling price you can get this product from your seller.

#2.  looking out for authentication stamps if any

The buyers have the money to spend, and are also at higher risk in any online business transactions. That’s why e-commerce platforms make sure they protect their buyers. They put in different ways to help buyer have confidence on who they buy from. Authentication stamps is one of them. When you look at a site like Konga, if you click seller information, you’d find quite some relevant information that can help you know if you dealing with the right business. On cokodeal.com you have customer reviews on every seller page. This reviews are controlled by cokodeal.com not the sellers. Try to read through as much as you can to have a knowledge of what other people’s experience have been with quality of products, price, and warrantee if any.

#3.  Looking out for the product specs

Best practice is to place an order when you are sure of what you want to buy. Even if you weren’t sure from the start, make sure you walk yourself through the rigor of researching what to buy, and then come to final decision before browsing through the online shop for what you want to buy, else you’d be more confused and probably end up with a wrong decision.
A good practice is to know what you want to achieve with whatever product you want to buy.

#4.  Looking out for the little details

Little details can hurt us far deep. Most times we are too eager to click that ‘buy’ button that we forget to pay attention to little details. Some of these details include: Buyers protection, refunds, terms and conditions, how many sales the seller have made, how long the seller has been selling, How responsive is the seller to inquiries? Is the platform a stand-alone or hosted e-commerce platform?

Your research work should be such that you can be convinced enough to buy, if peradventure you still not convinced, you need not jump into placing any order.

Online marketplace to promote locally manufactured goods to emerging new markets

Economy experts have pointed manufacturing as central to a sustainable economy in Africa, According to World Bank Economist Hinh Dinh: “It is the responsibility of African governments to bring foreign direct investment (FDI) to manufacturing to create jobs. The history of economic development is such that any country would need to start producing basic household goods. Over time they moved to higher value goods. No country in the world has developed without producing light manufacturing. And no country can skip it.”

The African Government diversifying its economy has been timely in a period like this. Growth in manufacturing has been rapid at a pace of almost 18% p.a accounting for 9% of GDP during 2013 compared 2.5% as thought prior to rebasing. In spite of improvements, the obvious difficulties facing manufacturing in Africa still looms around poor patronage has been a big issue with locally made products in Africa, During 2013, Africa imported US$240bn worth of manufactured goods compared to almost US$66bn worth of manufactured exports. the continent imported US$18.7trn worth of merchandise goods during 2013 compared to just US$6trn at the turn of the century.

What this tells us is the high patronage of imported goods as compared to locally produced ones. Of course people might argue poor quality as the reason for this preference, but that’s a misconception, which should be reduced in order to boost manufacturing in Africa. The need to get patronage for goods produced locally birthed the cokodeal.com an online marketplace for manufacturers and exporters in Africa. To connect locally produced goods to emerging markets and get more customers, thereby promoting Africa’s local content. Trade would play a big part for the transformation for the African manufacturing sect.

According to the CEO of cokodeal.com, Mr Mike Dola expressed success stories of gaining new markets for local manufacturers, hereby increasing demand for businesses on cokodeal.com platform, which serves as the hub for local manufacturers in Africa to display their products thereby meeting more customers within and outside Africa. With free trade zone and government policy in support of trade in African region, there is a need for seamless intra-Africa trade that cokodeal.com aims to bridge. Africa is rich in raw materials and resources necessary for manufacturing, also blessed with tremendous human resources who are ready to work. When these manufacturers produce, they need to make sales, they need patronage, and with platforms like cokodeal.com, local manufacturers have the right tool to connect to new markets.

Cokodeal online marketplace is built such that it promotes Africa’s local content globally. It has a multiplatform where one can promote locally produced goods across several countries within the platform. Manufacturers can easily create and manage their online store and it is very cost effective and easy to promote products across several cokodeal country platforms.

Whatever ever phase Africa is today is as a result of Africa realising it has to look within to maintain improvement and stability in its economy. Manufacturing should be key to this transformation, however, when these manufacturers are empowered, what happens to getting customers for their products, what happens to easy sourcing of these produce by business people and customers? These days people can be in the comfort of their rooms and place order online to be delivered to their doorstep, business practice is evolving, so should the approach of manufacturers in Africa.

By embracing technology, manufacturers can connect to new markets, which make it easier for businesses in different African countries to connect and trade. The business man can place orders, discuss shipment agreement and have products shipped to their country even without leaving his country. The world today is operating automated business process, and we have to be a part of it, to improve our trade activities and ultimately make sourcing local raw materials for manufacturing and export easy.

Cokodeal.com cuts business cost for SME’s

It is imperative to understand the role technology has forced on us all, as we transition from an analogue system of trade to digital, forcing out old methods and creating new ones we have to adapt with. It was published in the media recently; “Online shopping booms, states and businesses lose revenues”. This is as a result of a progressive shift in the way trade is carried out.

The electronic trade has got us familiar with new terms like e-shop, e-store, storefront and marketplace. These are terms that represent a virtual setup of ones store on the internet that can be open for trade 24hour with ease of access through mobile phones, apps and desktop using the internet.

In recent times we have seen development that e-companies like Dealdey has brought to the online industry by driving huge volumes of customers to sellers through a discount pricing system, which helps the seller to reach interested individuals with their product offering, saving cost of marketing for small businesses.

Also getting familiar with terms like affiliate, that is more common to sites like Konga and Jumia, they host thousands of small scale businesses that sell hundreds of goods through their platform, which helps to drive sales for the business owners. In the recent black Friday hosted by the platforms, sales generated by these platforms for business owner were in volumes that wouldn’t have been possible by the brick and mortar physical shops.

Furthermore, marketplace like cokodeal.com that helps manufacturers and exporters’ drive their growth to intra Africa trade, this saves huge advertising cost,  by creating market linkage to new emerging markets for manufacturers and local producers in Nigeria. Cokodeal.com has successfully helped manufacturers link with interested buyers out of the shores of Nigeria, making such businesses capable of more international trade.

As explained by an economist with the Kaduna state Ministry of Budget and planning, Mr Yusuf Auta, states that in spite of the risk associated with online shopping, government could still tap from its huge revenue potentials. For instance cokodeal.com partnerships with SMEs, exporters and government agencies in helping them to promote locally sourced goods to a global market has huge potential of driving revenues from other countries and boosting the economy of the nation.

In the turn of the table, business owners need not see online trading as a hindrance to their growth instead see it as a means to save marketing, advertising and staffing costs. As their business can now be accessed globally when registered on these platforms for free. To highlight some of the cost these means of trading saves such businesses; the technical requirement and cost to setup a website, the search engine optimisation that enables easy search of product through the internet, and the ease of communication between buyers and sellers securely has been covered.

All that is required of the business is to register for free and abide by the agreement policy of the platform, upload business and product details and then sales begin to roll in. This can be achieved in minutes and the opportunities for SME businesses are unending. It is obvious that innovation and creativity of the online space is taking over and the world is becoming a global village, therefore SME’s must see online market place as the next big space to tap into instead of seeing it as a threat. If businesses do not take advantage of the huge benefits now, they may be left behind.

appeared on Naija247news.com


How to sell your products online; choosing the right online store platform for your business

If you have a product and looking to get customers through the online medium, having an online store is a very good option. Knowing fully that having what to sell is not enough- but knowing where to sell what you have is equally very key to online selling success. So, how do you know what E-commerce platform is perfect for you?

We help you take this into perspective, by asking two important questions to help you make the right decision.

What do you want to sell?

Considering what you want to sell in deciding where to sell your product is very important. Your products would choose its customers and its ideal market. There are online platforms where selling fashionable clothes or shoes would be an ideal place to sell. For example, if you’re a small scale farmer who is looking to creating an online store to promote your agric produce to get more customers, selling on cokodeal marketplace would be ideal as it is a place where business people would search for products like yours as compared to selling on a platform like konga.com where majority shop for things like fashion and electronics.

An advice for you is to look at what you sell. Investigate different platforms to see the kind of products people go there to buy, this can help you have a hint if the platform is ideal for your business.

Where do your target market source for businesses like yours?

When entering any particular business, you want to do a market research- study your target market. Perhaps the reason would be it would help you know what they want, how to give them what they want and where to give them what they want.

Knowing your target customers go-to place to shop for products like yours would help you know where to set up your online store. When it comes to a c2c platform, you know Olx would work for you. People would go to platforms like cokodeal marketplace to source for local manufacturers in Nigeria than go to online sites like Olx or jumia.

By putting these points into proper perspective, you can be able to gain insight as to where is ideal for your business to start selling online.

How prepared is your online store for the festive rush?

 Brace yourself, things are going to get really hectic! Much more than before in Africa, the e-commerce landscape is increasing and with consumers having increased access to the Internet via mobile technology and a fast-growing middle class, Africa is awake to shopping online as evident in konga.com’s version of ‘Black Friday’ this year raking a record sales of over N1.2 billion.

Continue reading How prepared is your online store for the festive rush?