Either as a superstar or a growing business, patronage is key to the success of all businesses.
From research, reaching targeted consumers is one of the prime trials of SMEs. This is mainly because “most retails are done in open markets or at roadside stalls.” The problem varies from one society to another, depending utterly on the levels of development. In Nigeria, a developing nation, the situation is abysmal.
This concern exactly is why ecommerce has become the noblest practice across the globe. Ecommerce growth is rapidly on the surge. A projection by eMarketer shows an estimated growth to $2.5 trillion by 2018. Come to Nigeria, an estimated sum of $819 million was expended through online shopping. This is the point you decide on the success of your business.
In the digital age, the real market is online. Clearly, as such, the patronage concern about Made in Nigeria products has naturally become imaginary. This is why online markets (such as cokodeal.com) are creating the leverage for manufacturers, specialized in local production, to trade within and export their products to other parts of the world, all done via the Internet.
Needless to say is the fact that Nigeria is in a dire need of industrialization where goods that are –or can be– produced locally must outweigh the alarming level of importation of goods. It is of course very patriotic to believe and support this cause; it is never enough without putting things in the right shapes.
As for manufacturers, ecommerce solves real-life problems of all types of products and services. It provides an opportunity for the local manufacturer to reach the world and be found repeatedly by willing buyers within and outside Africa.
While e-commerce platforms abound in Nigeria, cokodeal is the only platform that focuses absolutely on creating market access and global linkages between Nigerian local manufacturers and the outside world. Cokodeal promotes the business of its clients by creating a phenomenal web presence for them thereby lifting their products on the horizons of global patronage through an optimized online search technology. It is a big deal that this platform saves businesses a fortune on advertising on alternative media or other traditional advertisement mediums.
IMPORTANTLY, a key feature of the cokodeal.com e-commerce is its pricing mechanism. It is designed to remove currency exchange barriers to trade. Buyers are able to see seller prices in their different locations in the local currency of whichever location they are searching from.
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One reply on “Finding buyers for your made in Nigeria goods.”
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