How To Get Buyers For ‘Made In Nigeria’ (And measure Success)

 

Not only for ‘Made in Nigeria’ success, experts have identified robust markets –after the necessity of enabling environment – as a key factor in the success of Nigeria’s economic diversification.

Patronage is indeed the heart of every business.

Technology is the sole driver of economic activities in the digital age such that its efficiency is instrumental in a maximum success and vice versa. While in the Made in Nigeria context, the role of e-commerce – as a modern trading system – is as important as the industrialization itself.

Poor data is still the bane of Nigeria’s many failures… Addressing that, the need for effectual e-commerce cannot be less fundamental in the various aspects of ease of trade (at local and international levels), means of measurement for the operational success, and catalog: manufacturers, products, and overall consumers. All this, as a matter of reality, is part of the inclusive importance of an electronic commerce.

On the first scale, e-commerce will:

• Put local commodities on a modern horizon for unrestrained patronage.
• Assist in understanding the purchasing choice of the nationals who are obsessed with foreign goods.
• Create a direct assess for consumers to premium locally manufactured goods.
• Enhance cashless economy and create burden-less commerce.
• Reduce the risk of cash transactions.

On the other scale:

• Facilitate partnership between MDAs, with regards to procurement, and top-notch local manufacturers.
• Create a date-based profile where development can be measured and necessary actions are taken to ensure sustainable improvement.
• Bridge the gap between the government and the private investors.

How do we measure the success through e-commerce?

After the livelihood means of understanding economic realities, which is not always definite, e-commerce is one of the effectual tools that serve as KPI for the local manufacturing sector.

How?

With e-commerce, it is easy to know the numerical rate of patronage garnered, so far, by local products. Not only that, products that are less patronized would be accessed – virtual wise – on why and what to do to improve its quality. All this is possible through customers’ feedback from the Internet.

Another important aspect is the compliance by government agencies with the new procurement law. E-commerce will allow, not only the government, citizens to avoid any obscured event.

In conclusion

At this crossroad, electronic ways are pivotal to securing verifiable data and phenomenal business growth in Nigeria.