8 ways to find buyers in Europe and US market for export deals

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Finding buyers and contracting sales is a key priority of any company. These aspects provide proof that your intensive preparations and investments are being received well. Below, you will find eight tips to help you find buyers in an organised way.

How to find buyers for export goods in Europe

  1. Start by conducting thorough market research
  2. Decide on which countries you want to focus
  3. Study market requirements and prepare yourself well before starting to sell
  4. Review the websites of European sector associations
  5. Participate in trade fairs and conferences
  6. Network and meet buyers face-to-face
  7. Use direct marketing
  8. Make sure that you can be found online


1 . Start by conducting thorough market research

In B2B trade (Business to Business), the number of buyers is more limited than in B2C trade (Business to Consumers). Still, there are several hundred importers of spices and herbs in Europe who are your potential buyers.

Before you start searching, think about the type of buyer for which you are looking:

  • importers of raw materials;
  • packers;
  • distributors of pre-packed products.

Each of these buyers has different demands in processing, packaging, order size, supply time and service level.

In addition, do you focus on a specific niche such as organic, Fairtrade or sustainable, or do you offer conventional products? Your challenge will be to find a buyer that not only needs your products but also matches your capabilities.

Opportunities on the market for spices and herbs can be found in both the lower end and the higher end of the market.

At the higher end, organic, Fairtrade, sustainable and speciality products are in demand. Food safety requirements are also stricter at the higher end of the market and traceability is required.

At the lower end, spices without such differentiating characteristics can be traded, but this segment tends to become smaller over time.

In Europe, certain countries serve as trading hubs for herbs and spices; for example, Spain for chillies or the Netherlands and the United Kingdom for pepper. Find out which countries serve as a hub for your product(s). Then, focus your search for buyers on these countries.

Importers often serve multiple European countries and sometimes even the whole of Europe. This fact makes them a good starting point for first-time exporters.


  • Read our study of the Market channels and segments on the European market for spices and herbs for information about the different kinds of buyers.
  • Identify to whom you want to sell: importers, packers or processors, distributors of pre-packed products or directly to the retailers.
  • Find out which countries offer opportunities in our study of Trends for spices and herbs in Europe.
  • Find buyers that match your capabilities in terms of size, organisational structure, product (e.g. mainstream or niche), and compliance with food safety and sustainability requirements.

2 . Decide on which countries you want to focus

If you are selling spices and herbs in bulk, your potential clients will be importers and packers specialised in this industry. Especially the importers will serve several European countries or even the whole of Europe. In this case, find out which countries serve as trading hubs for your products. This area is where your initial focus should be. Packers may work at the European scale or nationally. In either case, you may select two or three priority countries. Focus your research on these countries.


  • See our product fact sheets on spices and herbs, which focus on Europe as a whole but highlight the most interesting markets within Europe as well. Have a look, for example, at our fact sheets on the European market for dried ginger, the European market for sustainable spices and herbs and the European market for culinary dried herbs.
  • Have a look at the studies of Trends and markets for spices and herbs, which focus on Europe as a whole but provide some details on the countries as well.

3 . Study market requirements and prepare yourself well before starting to sell

B2B trading is a small and close-knit world, and you have only one opportunity to make a first impression. Make sure that you are well prepared before you address the market.

Buyers are receiving dozens of emails with product offers every week and will only seriously consider your offer if it looks professional. Do not try to lure buyers with unrealistic or low prices. They know what good quality should cost, so focus more on quality, food safety guarantees and supply capability in your communication.

Certifications for HACCP and GMP are an important plus or, more often, a must in the eyes of buyers; so try to know in advance what the buyer requires from a first contact.


  • You may have to upgrade your processing facilities and sourcing strategies to meet European requirements.
  • If you do not meet the strict quality requirements imposed on northern and western European markets, try to look for buyers in eastern or even some southern European countries. The same legal requirements apply, but they will often accept lower-quality spices and herbs (lower oil percentage, dull colour or slightly damaged) or they may not always ask for additional guarantees such as food safety management systems.

4 . Review the websites of European sector associations

Sector associations are a good place to find potential buyers. Some of the associations publish member lists on their website, where you will be able to find contact details for many European companies. Alternatively, it is often possible to request these lists by email.

The most important sector association in Europe is the European Spice Association (ESA).

Most European countries have their own national associations for the spices and herbs trade as well, such as:


5 . Participate in trade fairs and conferences

Trade fairs are a great place to meet potential buyers. You will find that many trade fairs include a section dedicated to spices and herbs. There is no international event solely focused on the spice and herb sector yet.

Many countries exhibit in these trade fairs with a national pavilion. If your country is one of them, you may be able to exhibit in this pavilion at a reduced cost. Alternatively, you can book an individual stand directly with the organisers.

For the first time at an event, it is a good idea to participate as a visitor instead of as an exhibitor. This approach is a good way of getting to know your target market.

The most important international trade fairs are:

  • Anuga, the largest trade fair for food and beverages in Europe. It is held every other year in Cologne, Germany and hosts relevant sections for spice exporters: Fine Food, Bread and Bakery, and Organic Food;
  • Salon International de Alimentation (SIAL), held every other year in Paris, France. It is a general trade fair for food and beverages, with a strong focus on France. It has more diverse sections including relevant sections for spices and herbs: Pavilions of the World, Infood and Organic Food;
  • Food Ingredients Europe (FIE), a smaller trade fair focusing exclusively on ingredients, including raw materials and semi-finished products offered for sale to the food industry. The trade fair is held at different locations in Europe every year.
  • Natural Ingredients Europe (NIE) is a trade fair organised by the same organisers as FIE and is held every year, either together with FIE in odd years or with the other trade fair Health Ingredients Europe (HIE) in even years.
  • Biofach, a trade fair focused exclusively on certified organic products. It is surprisingly large for such a specific niche and held in Nuremberg, Germany every year in February. Spice exporters can be accommodated in the sections with international pavilions. Biofach also includes an annual conference on developments in the global organic industry.


  • Trade fairs often publish lists of exhibitors. These lists are a good source of contact details for potential buyers. See, for example, the option to search for exhibitors on the Anuga website.
  • Prepare well before visiting or exhibiting at a trade fair. Make appointments in advance, use email and other media to inform people that you are coming, and prepare samples, brochures, business cards, websites and price lists.
  • Some trade fair organisers host local or national events to which international buyers are also invited. In Asia, for example, FIE organised trade fairs in Vietnam, Indonesia and Thailand over the past few years, and it will continue to do so in the coming years. See the Fi Asia website for more information. In Peru, the Expoalimentaria has become a major commercial event (held in Lima annually in September).

6 . Network and meet buyers face-to-face

On top of international trade fairs and conferences, you will find smaller events being organised by sector associations. One example is the annual conference of the European Spice Association (ESA). This event is for members only, but it is a great opportunity to meet buyers.

This conference is not a trade fair, though, and it is probably most suitable for more experienced exporters. The trading community present here may have little time for meeting small start-up companies.

It is also a good opportunity for finding out the latest developments in the industry.

Other examples of this kind of event are the World Spice Congress, the meetings and exhibits organised by the American Spice Trade Association (ASTA), trade missions and smaller B2B meetings. However, the primary purpose of these events is to resolve certain issues in the sector. As a result, trading is not the main purpose of such events.


  • National governments may organise trade missions or B2B meetings. Contact the trade departments of European embassies in your country or the trade departments of your country’s embassies in Europe.
  • Contact national and international spice associations such as the International Pepper Community (IPC), Vietnam Pepper Association and Spice Board India to find out whether any events are being planned.

7 . Use direct marketing

Think about the best way to communicate with your potential buyers.

One cost-effective way is direct marketing via a promotional email. Email is a powerful tool to come into contact with potential buyers. You could write a short and professional email introducing your company and product offering.

In the email, include a link to your website. The link should be up to date, in English and consistent with your product offering. Even if you do not get a response, follow up the email with a phone or Skype call. This approach will increase the chances of success.


  • Be honest. Do not try to attract buyers with unrealistic or low prices. They know what good quality costs, so focus more on quality, food safety and your strongest capabilities.
  • Send a presentation that introduces your company, your products, and your strengths and skills. This strategy is a good starting point, which can be followed by additional information such as quotations, packaging options or delivery terms.
  • Do not send mass mailings. This practice is considered as spam (unsolicited commercial email) in Europe and is an unwelcome form of communication.

8 . Make sure that you can be found online

Apart from actively searching for buyers yourself, it is also important that buyers can find you.

You need to have a website that contains basic information about your products, your facilities and relevant documentation, for example.

Make sure that your website is informative, accurate, well written and professional.

On your website, pay attention to the issue of sustainability, since this issue is receiving more and more attention in the spices sector.

Social media such as LinkedIn and Facebook are increasingly popular as a way to promote products and ideas. Adapt your style to your audience, but make sure that your message and the information which you distribute is consistent across all your chosen online and offline media.


  • It is a good idea to ask for or employ assistance from someone who can write well in English and understands your target audience. A professional editor is one choice. They will be able to help you find the right style, and remove or avoid spelling mistakes and grammatical errors. This aspect adds to your professional image; mistakes do not.
  • It is also a good idea to post your product offerings on online trading platforms, yellow pages or databases such as Alibaba and Cokodeal. These sources are widely used by buyers and sellers. Often, buyers are not looking for a service but for contact details.
  • Organic Bio is an interesting platform to find buyers if you offer organic edible preparations and spices.


To register as a supplier — follow this link —


Article credit: – cbi.eu

For buyer inquiry

Email: cokodeal@yahoo.com —- service@cokodeal.com —

Whatsapp +2348163229560

How to begin export in Nigeria, Registration, documents and Procedure

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When you want to export from Nigeria you are obliged to register at NEPC. You can only register as an exporter via the e-registration platform. This page presents all the information you need to know about obtaining an Exporter’s Certificate from NEPC.

Additional benefits
Besides the fact that you need an exporter’s certificate for exports, registering at NEPC gives you a lot of additional advantages:

• you have the availability to trade promotion support services from NEPC
• you are able to request NEPC administered (pre- and post-) export incentives
• you can register for numerous trainings, clinics, seminars, and more
• you can collaborate and exchange ideas through a network of exporters

Guidelines & procedures

Before you can proceed and register as an exporter you have to take some preparations. There are documents required for completing the full registration process. The required documents depend on your type of company:

• Certificate of Incorporation (issued by the Corporate Affairs Commission)
• Certified True Copy of Memorandum and Articles of Association
• Current Certified True Copy of From CAC 1.1 – “section C” (Particulars of Directors). This is formerly known as: Form C07 or Form CAC 7.

• Certificate of Registration (issued by State Ministry of Commerce, Local Governments and Federal Capital Territory Area Councils)
• Bye Laws of the Society

• Certificate of Registration (issued by the Corporate Affairs Commission)
• Constitution of the Government Organization and non-Governmental Organization
• Memorandum for Guidance of Applicant

When you have all the documents at hand you can start the registration procedure on the e-registration portal (link at bottom of page). Register at the portal, log in and start the e-registration for exporters. Include all requested documents in your registration.

Fees & charges
Obtaining an exporters certificate involves some costs. Different charges apply for different situations:
• New certificate registration – N13,500
• Expired certificate renewal – N7,500
• Late certificate renewal – N12,500
• Lost / mutilated certificate – N12,500

Note: The E-registration platform was launched on the 3rd of April, 2017 and only companies registered after this date will be eligible for renewals. All companies registered before this date with expired certificates will need to migrate to the new platform by registering afresh for a new certificate.

Payment methods
After you filled out all the requested information you have to pay for your registration. There are several payment methods available, including:
• Nigerian local cards
• International credit / debit cards
• Internet banking
• Commercial bank branch in Nigeria

Payment confirmation
After you have paid for your registration, you should always confirm the payment:
1. Copy the Order ID from your certificate (see Transactions Log)
2. Input it in the field besides Get Status
3. Click on Get Status to confirm your payment
4. You will receive a notification of the status of your payment

Service timeline
The council aims to issue certificates as soon as possible. Normally within 1 working day after payment is confirmed by the system. Please note that issuance of your certificate could be delayed by payment delays, issues with documents or insufficient information supply.

Alternative options for registration
It is only possible to register online for an exporter certificate. Having any reservations? Please contact NEPC directly via the online chat. Alternatively you can also visit the NEPC export assistance office closest to you.



To export from Nigeria you should follow the appropriate export procedure. This is a formal process in conducting international trade in Nigeria. Certain export documents are attached to this procedure. Export documentation is necessary to facilitate exports of goods and services.

Importance and advantages
Following the structured export procedure will give you a better understanding of the full export process. Therewith your company will benefit from the right and up-to-date knowledge you receive by following the right procedure. Besides, it leads to:

• minimising your export risks
• ensuring that exported goods conform to importing country specifications
• meeting buyer requirements for export by providing evidence of origin and delivery
• supporting you to formalise your export business
• supporting you in qualifying for export incentives

Needed export documents
For the full formal export procedure you will need certain export documents per step of the process. The needed documents are shown in the complete overview below:

The first step of your export procedure is registration as an exporter at NEPC. In order to venture into export business this is obliged. In summary:
• Document issued – exporter’s certification
• Issued by – NEPC
• Relevant because – it licenses you as exporter and makes you eligible for NEPC-benefits
If you want to know how to obtain this document, please check our e-registration page.

An export contract is an agreement between seller and buyer on the terms of export business:
• Document issued – a signed export contract
• Issued by – you as exporter and the importer
• Relevant because – it spells out the obligations of buyer and seller

Quality assurance documents help you to ensure your exported goods conform to food safety measures (as stated by international conventions and possibly agreed terms of the contract). Using international recognised bodies is very important. Relevant documents include:
• phytosanitary certificate for agricultural commodities (issued by NAQS)
• health certificate for processed and semi-processed food items (issued by NAFDAC)
• international veterinary certificate for animals and animal products (issued by DVPCS)
• fumigation certificate for agricultural commodities (issued by FPIS, part of FMITI)
Want to find out more regarding quality competent authorities (QCAs) and the associated documents? Check out the detailed information about QCAs!

The commercial documents display product values and quantities. The documents are both prepared and issued by the exporter and include:
• Commercial invoice – indicating the value of goods for export in the currency of transaction
• Packing list – indicating the unit packaging and total quantity of goods intended for exports

The preparation of financial documents shows evidence of financial transaction between buyer and seller. It also shows conformance with the financial regulation for exports. Summarising it includes:
• Document issued – Nigeria Export Proceed form (NXP)
• Issued by – commercial bank
• Relevant because – it captures the value of the export transaction for economic development purposes. It is also a major prerequisite for accessing the Export Expansion Grant (export incentive)

• Document issued – commercial invoice
• Issued by – you as exporter
• Relevant because – it indicates the value of the goods for export in currency of transaction. It is also useful for processing the NXP

• Document issued – final invoice
• Issued by – you as exporter
• Relevant because – it indicates the actual value of the goods exported in currency of transaction for the purpose of payment by the importer

This deals with all aspects of the delivery of goods to the buyer in the medium specified in the export contract. Documents involved can include:

• Document issued – Clean Certificate of Inspection (CCI)
• Issued by – government appointed Pre-Shipment Inspection Agencies (PIAs)
• Relevant because – it ascertains the quality, quantity and price competitiveness of Nigerian exports

• Document issued – Certificate of Weight and Quality
• Issued by – independent quality assessors (e.g. SGS, Bureau Veritas) agreed by seller and buyer
• Relevant because – it ensure the goods conform to the quality standards and weight as stated in the contract

• Document issued – Certificate of Origin
• Issued by – National Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA)
• Relevant because – it indicates the origin of goods, needed for e.g. trade agreement benefits

• Document issued – Bill of Lading (shipping document)
• Issued by – shipping agencies
• Relevant because – it indicates the details of goods transported by sea

• Document issued – Air Way Bill (shipping document)
• Issued by – airlines
• Relevant because – it indicates the details of goods transported by air

• Document issued – Road Transport Bill (shipping document)
• Issued by – logistics companies
• Relevant because – it indicates the details of goods transported by road

To register as a supplier — follow this link —


Article credit: Nigeria export promotion council NEPC

For buyer inquiry

Email: cokodeal@yahoo.com —- service@cokodeal.com —

Whatsapp +2348163229560

Is Bitter kola export a very lucrative business? what need to know

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Yes, you heard it right. It is scientifically known as GARCINIA KOLA and belongs to the family of Guittiferal. It is a wonderful agricultural product with a wide range of applications in natural and orthodox medicine.

Bitter kola is very popular and common in our local market; they could be fresh or dried. Both types, as very knowledgeable experts says, possess healing power for various sicknesses such as cough. At the international level bitter kola is used for brewery purposes and that has been the reason why bitter kola is demanded in small and in large quantities by the international market.

Bitter kola, as mentioned earlier, can be found easily in our local market, hence sourcing it will never be a problem and it is relatively cheap.

Bitter kola, in most cases, find its way into our local markets from the Eastern part of the country.

For bitter kola to meet export standard, it may require some processing which can be achieved without the use if any machinery or equipment as this can be done in a natural way. Prospective exporters can enter the business either in a small or big way. It depends absolutely on the cash at hand and requirement of the buyers. Small scale exporters can start the business right from their bedroom with just a functional e-mail address. This is the best and easiest export business so far, for the reason that is neither a perishable good nor is it fragile. Exporters are rest assured that the products will get to the buyer safely. But there is the need for an efficient method of quality control in order to keep it fresh and healthy looking.

The packaging method used in this business is very easy and can be learned by anybody.

The international price for bitter kola is now USD 20/Kg. That transforms into well over USD20,000/MT(FOB). The equivalent can be obtained in our local market for as low as N800 per kg or even less. That is, depending on the point of purchase.

If you desire an export business, which you can start and do at your own pace, consider bitter kola.

1.            Low start up capital
2.            The business can be operated from home
3.            The operational cost is low
4.            Huge profitability
5.            The business is risk free
6.            It gives you freedom to do other things
7.            Easy access to cheap sources of the products
8.            Easy access to overseas markets and buyers
9.            Simple processing and packaging
10.           Easy and prompt collection of payments
11.           Simple shipping and payment terms.


To register as a supplier — follow this link —


Article credit:  cokodeal contributor


For buyer inquiry

Email: cokodeal@yahoo.com —- service@cokodeal.com —

Whatsapp +2348163229560

Why Yam Flour Production for Export is a very lucrative business to invest

Cokodeal.com an export marketplace for foodstuff and commodities.

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Yams are second to cassava as the most important tropical root crop.


Yams are a staple crop in many parts of Africa and Southeast Asia. In the South Pacific, the yam is a significant food crop, accounting for over 20%, 8.1%, and 4.6% of the total dietary calorie intake in the Kingdom of Tonga, Solomon Islands, and Papua New Guinea, respectively.

Besides their importance as food source, yams also play a significant role in the socio-cultural lives of some producing regions like the celebrated New Yam Festival in West Africa, a practice that has also extended to overseas where there is a significant population of the tribes that observe it.


In some parts of South-eastern Nigeria, the meals offered to gods and ancestors consists principally of mashed yam. Yams store relatively longer in comparison with other tropical fresh produce, and therefore stored yam represents stored wealth which can be sold all-year-round by the farmer or marketer. In parts of Igboland in Southeastern Nigeria, it is customary for the parents of a bride to offer her yams for planting as a resource to assist them in raising a family.


There is no doubt that Nigeria produces yam in abundance. In every state of the country, yam is available.

It is estimated that over 30% of the harvested yam tubers are lost as waste due to in availability of processing and preservation mechanism. Even the traditional processing method is out modelled and laborious but also grossly inefficient for mass production to satisfy the teeming population and local demand and also make room for the export market to earn scarce foreign exchange that is badly needed at this time of the country.


The consumption of yam cuts across cultural, religious and demographic boundaries.

A cherished delicacy when served with well prepared soup. Its processing shelf life, adds value to the tubers, before being exported to enhance their economic value, reduces wastes and cuts down the cost of transporting the product to longer distances compared with the heavy wet tubers that are unprocessed.


The fact that this can be preserved helps to stabilise prices during the off- harvest season.

Technical Considerations:


The plant aimed at here will take drudgery off the processor, increase the output as well as give good quality finished product for export. Its rated capacity is 300 metric tones (MT) of finished yam flour per year (8) hours per day and 250 days in one year) after allowing about 2.5% waste. This means that about 1, 500 MT of raw tubers will be needed per annum.

The machinery and equipment needed to process yam flour are:

(a) Yam peeler (d) Milling machine (b) Boiler (e) Scale (c) Dryer (f) Ba~ sealing machine (g) Packing machine

All the above machines and process technology are source able locally. The spare pats are abundant and readily available while the cost is affordable and maintenance cheap.

Production Process:

Briefly, the processes involved in yam flour production are (1) Procurement of good quality tubers, weighing and washing of them (2) Peeling the washed tubers. This is preferably done manually because the peeling machine is difficult to fabricate locally. (3) Grinding of the peeled tubes into pulp (4) Drying of the ground yam pulp (5) Milling the dried pulp (6) Sieving to avoid having lumps when being prepared for eating (7) Bagging and packaging in cellophane (2kg, 5kg, 10kg, 25kg and 50kg) Raw Materials


The raw materials needed are wet yam tubers. These are obtainable from farms cultivated by plantation, small holder and co-operative farmers. If there is a country that should take this project very seriously it is Nigeria. It is the world’s largest producer of yams (over six million metric tones) accounting for over 50% of its output. Of this output, only about 5% (300, 000 MT) is put into industrial use by way of chips and flour.


The states in Nigeria most noted for yam tuber production are Abia, Anambra, Benue, Delta, Edo, Enugu, Ebonyi, Imo, Niger, Sokoto Osun, Oyo, Plateau, Federal Capital Territory etc. The Market The market is both local and international. The later market should be targeted where there is preponderance of inhabitants of African decent.


The factors that positively affect the demand for this product include the prevalence of foreign exchange crunch (which has left many with little personal disposable income to import food items), the increase in population of the country, the fact that its consumption cuts across demographic classes, income levels and religions boundaries etc. The products can be sold to other parts of the world including Britain, America and other ECOWAS Countries



The best place to, locate this project is the area where yam tubers are obtained in abundance. The tubers are perishable commodity. Besides, they are heavy and so transport and expense is an important cost inputs that should seriously be considered and reduced to increase profit for the promoter. Other factors to be considered include: (a) Availability of labour and raw materials in commercial quantity (b) Availability and serviceability of infrastructural facilities (light, water, access road etc) (c) Ease or otherwise of the accessibility of the plant site to urban area/market both for local consumption and export etc. To accommodate the plant, one needs a large building with a land area of about 1, 500m2.


 Labour Requirement:


About 15 persons will be needed to cover all the aspects of the project purchasing, administration, production, security marketing etc. A comprehensive bankable and up-to date business plan is needed to back up the loan application. Any prospective promoter is advised to approach an experienced industrial projects development consultant for assistance. The actual cost at the time of implementation will be determined by the scale of operation sought and after the business plan has been prepared. Financial Implications Investment depends on how much that the prospective investor has earmarked for this project. The modern water project demands large sum of money to procure all the required hi-tech machines.


The implementation of this will have the following advantages among others (a) Creation of job opportunities (b) Opening up of the rural areas (c) Poverty alleviation among the yam growers and processors (d) Enhancement of economic and social well-being of the promoters (f) The processing of otherwise wasting agricultural produce etc. Aggressive and serious promoters are encouraged to give this project a shot.


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Article credit:  Cokodeal contributor

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Foreign buyers in need of Ukazi leaf often prepared by the Igbo – African Salad

Cokodeal.com an export marketplace for foodstuff and commodities.

Cokodeal platform supports hundreds of businesses to connect with international buyers and succeed daily. If you find this article valuable, kindly share with others. “We rise by lifting others”  SELL HERE



Ukazi leaf, also known as Afang leaf (Gnetum africana) can be eaten raw as prepared by the Igbos in the popular African Salad “Ugba”. The people of the republic of Congo also consume the afang leaves which they call “Mfumbwa”.


Afang leaf is so named by the Efiks and Ibibios, Igbos call it “ukazi”, “Eru” by the Cameroonians and “koko” in Congo. The Afang leaf itself serves as a dietary fiber which helps in proper digestion and gives a bulk feeling, vital for a good weight control diet. It also contains Vitamin A, fat, oil, and iron.


If you are a supplier of Ukazi leaf and trying to find an international market for it with our foreign restaurant and wholesale stores partners in the US, UK, Europe and Brazil market. Kindly register as a supplier using link below.


To register as a supplier — follow this link —


Article credit:  Cokodeal contributor

For support:

Email: cokodeal@yahoo.com —- service@cokodeal.com —

Whatsapp +2348163229560