Finding buyer online for export in Nigeria

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If you have a nice and stable business in your home country, and your growth there is limited, then it may be time to move to international markets. But how to start?

1. It all starts with preparation: are you ready for export business?

Export is selling your goods in a country that you don’t know, with a different culture and with different regulations. The market may be better there than in your home country, but you will still have to invest in building your network and promoting your product, just as you started at home. That means that your current operations should be able to run with a bit less of your attention, and that you can invest time and money in entering a new market.

There are also some more practical things: do you have your website and product documentation available in English or in other relevant languages? Is your brand name easy to pronounce in different languages and can you handle international payments?

If your product is suitable for it, try to sell online first. Although online sales heavily depends on the right local marketing, it may give you an impression where your product is easily picked up, and it helps you get get your organisation up and running for international business.

2. Which country to go to? Business trips and market research

In which country would your product or service be a success? How you would need to position it, and with whom? These insights cannot be derived from statistics or the internet. You will have to go to the country yourself or invest in practical insight-oriented market research.

There are tools available to see how much each country imports your specific kind of goods, what the price levels are and what the trend is. Once you have made a selection of two or three promising countries, it is time to have a look there yourself. Sometimes your embassy or trade commissioner there can offer first introductions, there may be local chambers of commerce, or you can hire a local consultant to fully prepare your business trip. Especially in countries like Japan, China, Thailand or in Africa this is a necessity.

Focus your market research on things that are important to you: where are the niches, what is the competition, what are price levels. Ask for interviews with potential agents or distributor, to get their view on your product.

3. Find a distributor abroad, or choose for direct sales

If you want to set up your distribution abroad, you have three main options: online, through distributors, or with direct sales.


Online often seems to be the easiest option, but having your product on cokodeal.comAmazon.comTmall or Lazada doesn’t mean that it will sell. You will still have to promote it, either through paid advertising on these platforms, or by investing in a social media approach. The latter one will work better for a fashion product than for a thermo mug. However, even with little efforts there may already be some results.


Through local distributors

A distributor will buy your product in large quantities and sell it to his clients. The more unique your product is, the easier you will get it on the shelves. Proven functional effectiveness is the best. If you have a new blender that automatically separates the seeds from the rest of the fruits, then that’s a clear advantage. Design is a bit more subjective. And if you have a product that doesn’t differ so much from the competition, then it will be either service, branding or price to stand out on.

Finding a distributor requires good preparation. Purchasers of major distribution chains get numerous offers a week for new products, so they will only spend a few minutes on your ideas. They will not be interested in placing and promoting your product if there is no guarantee that it will sell. So you will either need existing sales data from other countries, or a clear idea how you are going to co-promote your product.


Direct sales to find buyers in other countries

The third way is to hire somebody locally to do your sales. This may be useful for highly customised products, like big technical systems. This doesn’t need a full-time employee, you can also hire somebody to represent you on part-time basis. If you pay your representative on basis of his sales, then we are talking about an agent.

4. Plan your market entry and close the right agreements

In all cases you will need a plan to get your sales up and running. If you have a distributor or local staff, you may have to train them in selling your product and providing service. Also take in mind that if you’re selling more complex products, you may have returns because of defects. Be sure that you also negotiated about this part, which may not be so profitable for your distributor, but which helps to you protect your brand.

The easier it is for a distributor to sell you products, the more he will do so. Having good promotion materials, displays, demo models etc. and having a hotline for all kind of product assistance pays off.

5. Establish your presence abroad

It may take a while before your investments in a new country really start to be profitable. A good business case with projections based on market research will help to determine where you have to do more.

Once you have some experience in a country you can also determine metrics: e.g. that every 100 website visitors lead to 1 sales transaction. This way you can predict the outcome of your marketing efforts and even attract financing for your growth.



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Finding buyers for your made in Nigeria goods.

Either as a superstar or a growing business, patronage is key to the success of all businesses.

From research, reaching targeted consumers is one of the prime trials of SMEs. This is mainly because “most retails are done in open markets or at roadside stalls.” The problem varies from one society to another, depending utterly on the levels of development. In Nigeria, a developing nation, the situation is abysmal.

This concern exactly is why ecommerce has become the noblest practice across the globe. Ecommerce growth is rapidly on the surge. A projection by eMarketer shows an estimated growth to $2.5 trillion by 2018. Come to Nigeria, an estimated sum of $819 million was expended through online shopping. This is the point you decide on the success of your business.

In the digital age, the real market is online. Clearly, as such, the patronage concern about Made in Nigeria products has naturally become imaginary. This is why online markets (such as are creating the leverage for manufacturers, specialized in local production, to trade within and export their products to other parts of the world, all done via the Internet.

Needless to say is the fact that Nigeria is in a dire need of industrialization where goods that are –or can be– produced locally must outweigh the alarming level of importation of goods. It is of course very patriotic to believe and support this cause; it is never enough without putting things in the right shapes.

As for manufacturers, ecommerce solves real-life problems of all types of products and services. It provides an opportunity for the local manufacturer to reach the world and be found repeatedly by willing buyers within and outside Africa.

While e-commerce platforms abound in Nigeria, cokodeal is the only platform that focuses absolutely on creating market access and global linkages between Nigerian local manufacturers and the outside world. Cokodeal promotes the business of its clients by creating a phenomenal web presence for them thereby lifting their products on the horizons of global patronage through an optimized online search technology. It is a big deal that this platform saves businesses a fortune on advertising on alternative media or other traditional advertisement mediums.

IMPORTANTLY, a key feature of the e-commerce is its pricing mechanism. It is designed to remove currency exchange barriers to trade. Buyers are able to see seller prices in their different locations in the local currency of whichever location they are searching from.

Featured on:

4 Smart ways to shop online and not get burned

Hi there, having a great day today? just fondling around the internet i came across a post on nairaland which interests me, it reads “Some Things Online Store Do Which We Don’t Know About”– quite an interesting observation. Often times alot of online buyers get burned by cunning discounts, delievery of fake or inferior products as compared to what they display on their online store or even
sell at higher price more than retailers do  (is internet not suppose to be where to find products cheaper?). Well this calls for some concern doesn’t it? So on this post we will be looking at smart ways to shop online so you dont get burned.

#1.  Doing proper research before placing order

When you pick up a product, the first thing is you want to investigate the product (most times not searching for anything in particular) just to convince yourself enough to make buying decision. In an online setting, researching is what you have to make calculated buying decision online. So what are the best ways to do online shopping research you might want to ask?

Look out for price stamps

Not all price tags have same meanings. If not well understood can cause you make buying decisions you might regret. Your ability to understand what each price tag means can help you make good buying decisions.

Some popular price tags and their meanings

% off

This means a certain amount of percentage has been deducted from the total price of the product. Now when you see this, you want to ask yourself, what is the actual price of this product in the first place? try browsing the price of this product on other sites, compare to see if the discounts reflect; If it doesnt and you still keen on buying the same product and from same seller, you can contact seller for inquiries, talk to them about the discounts and how you want the product, if they could sell at a price you want.

From N

This means, the least amount of price you can see of this product is the one displayed, hence there could be other versions of this products(probably with higher features) which could be of higher price.

Knowing what to buy is key. The specifications, having a price range etc. you must put all these to play.

Under N

Means you can actually see lower prices of this product and its kind starting from the displayed account.

Only N

Means this is the last selling price you can get this product from your seller.

#2.  looking out for authentication stamps if any

The buyers have the money to spend, and are also at higher risk in any online business transactions. That’s why e-commerce platforms make sure they protect their buyers. They put in different ways to help buyer have confidence on who they buy from. Authentication stamps is one of them. When you look at a site like Konga, if you click seller information, you’d find quite some relevant information that can help you know if you dealing with the right business. On you have customer reviews on every seller page. This reviews are controlled by not the sellers. Try to read through as much as you can to have a knowledge of what other people’s experience have been with quality of products, price, and warrantee if any.

#3.  Looking out for the product specs

Best practice is to place an order when you are sure of what you want to buy. Even if you weren’t sure from the start, make sure you walk yourself through the rigor of researching what to buy, and then come to final decision before browsing through the online shop for what you want to buy, else you’d be more confused and probably end up with a wrong decision.
A good practice is to know what you want to achieve with whatever product you want to buy.

#4.  Looking out for the little details

Little details can hurt us far deep. Most times we are too eager to click that ‘buy’ button that we forget to pay attention to little details. Some of these details include: Buyers protection, refunds, terms and conditions, how many sales the seller have made, how long the seller has been selling, How responsive is the seller to inquiries? Is the platform a stand-alone or hosted e-commerce platform?

Your research work should be such that you can be convinced enough to buy, if peradventure you still not convinced, you need not jump into placing any order.