How Restaurants use Sesame Seeds to Nourish their Foods

Originating from Asia, sesame seeds have become one of the most popular culinary condiments in the world. These seeds are known for the rich nutty flavour they lend to meals; so, it is no surprise that many restaurants across the globe have incorporated them into their dishes.

Asides the flavour, sesame seeds are also used in cooking for the many health benefits they carry. They are rich in phytonutrients, vitamins (B and C), phosphorus, selenium, poly unsaturated fatty acids, omega-6, calcium, iron, and dietary fibres. They have been shown to help reduce blood pressure, fight diabetes, lower cholesterol level, aid digestion, prevent cancer, boost hair growth and so much more.

Food companies have devised many ways to nourish their foods with these seeds. From sprinkling them on bread buns, to baking them in foods, and drizzling sesame oil on icecream, sesame seeds are now a staple ingredient in the kitchen of many food companies.


McDonald’s, the 2nd largest fast-food chain in the world, purchases about 75% of Mexico’s sesame crop for use in their sesame seed buns worldwide. The white sesame seeds, especially known to be slightly sweet and have the aroma of lightly caramelized milk, roasted peanuts, and honey are sprinkled on the otherwise plain white bun.

They add a little bit of flavour, texture, and are visually pleasing. McDonald’s also uses the seeds to give their buns a distinctive look and mouthfeel that customers will usually not find anywhere else.


Another company that makes use of these seeds is the Canada-based Middle Eastern restaurant, Tahini’s. The name of the restaurant itself is gotten from a paste made from sesame seeds, Tahini.

Tahini is made by toasting the hulled seeds for about 2 to 3 minutes, grinding them, and them combining the ground powder with a neutral oil to form a smooth paste. This paste is rich in flavour, vegan, and gluten-free. Tahini’s uses tahini as the sauce in their mouthwatering shawarmas. The restaurant also uses it in their famous hummus which is made by blending cooked, mashed chickpeas with the tahini, lemon juice and garlic. The hummus is then served with garlic & cabbage sauces, as well as fresh-cut tomatoes with some warm soft pita bread and meat for the restaurant’s special.

Zingerman’s Bake house

Zingerman’s Bake house, a bakery under the Zingerman’s company uses sesame seeds in their baking. The seeds and tahini are baked into their cookies and croissants to give a nuttier flavour to the snacks. Also, because seeds are used and not nuts to get the flavour, it reduces the number of people that will suffer allergic reactions from it.

Kotobuki Japanese Restaurant

Sesame seeds are also used as a garnish in Kotobuki Japanese Restaurant in Sylvania. The seeds are roasted to intensity the Nutty flavour. They are also ground into a smooth powder that could be sprinkled on rice, or on sushi pieces.

Other Foods that use Sesame

Ice Cream

In Japan, ice cream topped with sesame seeds has been gaining a lot of popularity in the country. Both the white and black seeds are used to deliver the rich flavour associated with sesame.

Sometimes, sesame oil is drizzled on the ice cream to give a deeper and more wholesome taste. Sesame crackers are made by glazing the cracker dough in soy sauce, adding sesame seeds, then baking them in the oven. These crackers are delicious and are a healthy alternative to chips.


Goma-ae is a popular Japanese side dish served in Japanese restaurants in the west. Made with spinach, green beans and sesame seeds, Goma-ae is a clever way to eat vegetables with the seeds. The vegetables are cooked, and then mixed with sesame sake sauce or miso paste and some sesame seeds are sprinkled on top.

Sesame chicken

Chinese restaurants in the United States serve a dish known as Sesame chicken. As the name implies, the seeds are used in the preparation of the dish. The dish is made from chicken thigh pieces that have been de-boned and Chinese deep-fried. The fried chicken pieces are stirred in a semi-thick, reddish-brown, sweet sauce. The sauce is made from corn starch, vinegar, wine, chicken broth, sesame oil and sugar.

The dish is topped with small sesame seeds and sometimes served with vegetables such as spring onions and broccoli.

General Tso’s chicken

Another dish you will find in North American Chinese restaurants is the General Tso’s chicken. This dish is quite similar to the Sesame chicken. But it is spicier and less sweet due to the absence of brown sugar.

It is prepared by deep-frying battered chicken thighs until they are golden brown. Then tossing the fried piece in a sauce made with soy sauce, garlic, red chilli flakes and hoisin sauce. The final touch involves sprinkling a generous amount of sesame seeds and green onions before the dish is served.

Sesame oil is used in a good number of recipes in food companies worldwide. It is majorly drizzled on salads and not used to fry due to its low smoke point.

8 ways to find buyers in Europe and US market for export deals

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Finding buyers and contracting sales is a key priority of any company. These aspects provide proof that your intensive preparations and investments are being received well. Below, you will find eight tips to help you find buyers in an organised way.

How to find buyers for export goods in Europe

  1. Start by conducting thorough market research
  2. Decide on which countries you want to focus
  3. Study market requirements and prepare yourself well before starting to sell
  4. Review the websites of European sector associations
  5. Participate in trade fairs and conferences
  6. Network and meet buyers face-to-face
  7. Use direct marketing
  8. Make sure that you can be found online


1 . Start by conducting thorough market research

In B2B trade (Business to Business), the number of buyers is more limited than in B2C trade (Business to Consumers). Still, there are several hundred importers of spices and herbs in Europe who are your potential buyers.

Before you start searching, think about the type of buyer for which you are looking:

  • importers of raw materials;
  • packers;
  • distributors of pre-packed products.

Each of these buyers has different demands in processing, packaging, order size, supply time and service level.

In addition, do you focus on a specific niche such as organic, Fairtrade or sustainable, or do you offer conventional products? Your challenge will be to find a buyer that not only needs your products but also matches your capabilities.

Opportunities on the market for spices and herbs can be found in both the lower end and the higher end of the market.

At the higher end, organic, Fairtrade, sustainable and speciality products are in demand. Food safety requirements are also stricter at the higher end of the market and traceability is required.

At the lower end, spices without such differentiating characteristics can be traded, but this segment tends to become smaller over time.

In Europe, certain countries serve as trading hubs for herbs and spices; for example, Spain for chillies or the Netherlands and the United Kingdom for pepper. Find out which countries serve as a hub for your product(s). Then, focus your search for buyers on these countries.

Importers often serve multiple European countries and sometimes even the whole of Europe. This fact makes them a good starting point for first-time exporters.


  • Read our study of the Market channels and segments on the European market for spices and herbs for information about the different kinds of buyers.
  • Identify to whom you want to sell: importers, packers or processors, distributors of pre-packed products or directly to the retailers.
  • Find out which countries offer opportunities in our study of Trends for spices and herbs in Europe.
  • Find buyers that match your capabilities in terms of size, organisational structure, product (e.g. mainstream or niche), and compliance with food safety and sustainability requirements.

2 . Decide on which countries you want to focus

If you are selling spices and herbs in bulk, your potential clients will be importers and packers specialised in this industry. Especially the importers will serve several European countries or even the whole of Europe. In this case, find out which countries serve as trading hubs for your products. This area is where your initial focus should be. Packers may work at the European scale or nationally. In either case, you may select two or three priority countries. Focus your research on these countries.


  • See our product fact sheets on spices and herbs, which focus on Europe as a whole but highlight the most interesting markets within Europe as well. Have a look, for example, at our fact sheets on the European market for dried ginger, the European market for sustainable spices and herbs and the European market for culinary dried herbs.
  • Have a look at the studies of Trends and markets for spices and herbs, which focus on Europe as a whole but provide some details on the countries as well.

3 . Study market requirements and prepare yourself well before starting to sell

B2B trading is a small and close-knit world, and you have only one opportunity to make a first impression. Make sure that you are well prepared before you address the market.

Buyers are receiving dozens of emails with product offers every week and will only seriously consider your offer if it looks professional. Do not try to lure buyers with unrealistic or low prices. They know what good quality should cost, so focus more on quality, food safety guarantees and supply capability in your communication.

Certifications for HACCP and GMP are an important plus or, more often, a must in the eyes of buyers; so try to know in advance what the buyer requires from a first contact.


  • You may have to upgrade your processing facilities and sourcing strategies to meet European requirements.
  • If you do not meet the strict quality requirements imposed on northern and western European markets, try to look for buyers in eastern or even some southern European countries. The same legal requirements apply, but they will often accept lower-quality spices and herbs (lower oil percentage, dull colour or slightly damaged) or they may not always ask for additional guarantees such as food safety management systems.

4 . Review the websites of European sector associations

Sector associations are a good place to find potential buyers. Some of the associations publish member lists on their website, where you will be able to find contact details for many European companies. Alternatively, it is often possible to request these lists by email.

The most important sector association in Europe is the European Spice Association (ESA).

Most European countries have their own national associations for the spices and herbs trade as well, such as:


5 . Participate in trade fairs and conferences

Trade fairs are a great place to meet potential buyers. You will find that many trade fairs include a section dedicated to spices and herbs. There is no international event solely focused on the spice and herb sector yet.

Many countries exhibit in these trade fairs with a national pavilion. If your country is one of them, you may be able to exhibit in this pavilion at a reduced cost. Alternatively, you can book an individual stand directly with the organisers.

For the first time at an event, it is a good idea to participate as a visitor instead of as an exhibitor. This approach is a good way of getting to know your target market.

The most important international trade fairs are:

  • Anuga, the largest trade fair for food and beverages in Europe. It is held every other year in Cologne, Germany and hosts relevant sections for spice exporters: Fine Food, Bread and Bakery, and Organic Food;
  • Salon International de Alimentation (SIAL), held every other year in Paris, France. It is a general trade fair for food and beverages, with a strong focus on France. It has more diverse sections including relevant sections for spices and herbs: Pavilions of the World, Infood and Organic Food;
  • Food Ingredients Europe (FIE), a smaller trade fair focusing exclusively on ingredients, including raw materials and semi-finished products offered for sale to the food industry. The trade fair is held at different locations in Europe every year.
  • Natural Ingredients Europe (NIE) is a trade fair organised by the same organisers as FIE and is held every year, either together with FIE in odd years or with the other trade fair Health Ingredients Europe (HIE) in even years.
  • Biofach, a trade fair focused exclusively on certified organic products. It is surprisingly large for such a specific niche and held in Nuremberg, Germany every year in February. Spice exporters can be accommodated in the sections with international pavilions. Biofach also includes an annual conference on developments in the global organic industry.


  • Trade fairs often publish lists of exhibitors. These lists are a good source of contact details for potential buyers. See, for example, the option to search for exhibitors on the Anuga website.
  • Prepare well before visiting or exhibiting at a trade fair. Make appointments in advance, use email and other media to inform people that you are coming, and prepare samples, brochures, business cards, websites and price lists.
  • Some trade fair organisers host local or national events to which international buyers are also invited. In Asia, for example, FIE organised trade fairs in Vietnam, Indonesia and Thailand over the past few years, and it will continue to do so in the coming years. See the Fi Asia website for more information. In Peru, the Expoalimentaria has become a major commercial event (held in Lima annually in September).

6 . Network and meet buyers face-to-face

On top of international trade fairs and conferences, you will find smaller events being organised by sector associations. One example is the annual conference of the European Spice Association (ESA). This event is for members only, but it is a great opportunity to meet buyers.

This conference is not a trade fair, though, and it is probably most suitable for more experienced exporters. The trading community present here may have little time for meeting small start-up companies.

It is also a good opportunity for finding out the latest developments in the industry.

Other examples of this kind of event are the World Spice Congress, the meetings and exhibits organised by the American Spice Trade Association (ASTA), trade missions and smaller B2B meetings. However, the primary purpose of these events is to resolve certain issues in the sector. As a result, trading is not the main purpose of such events.


  • National governments may organise trade missions or B2B meetings. Contact the trade departments of European embassies in your country or the trade departments of your country’s embassies in Europe.
  • Contact national and international spice associations such as the International Pepper Community (IPC), Vietnam Pepper Association and Spice Board India to find out whether any events are being planned.

7 . Use direct marketing

Think about the best way to communicate with your potential buyers.

One cost-effective way is direct marketing via a promotional email. Email is a powerful tool to come into contact with potential buyers. You could write a short and professional email introducing your company and product offering.

In the email, include a link to your website. The link should be up to date, in English and consistent with your product offering. Even if you do not get a response, follow up the email with a phone or Skype call. This approach will increase the chances of success.


  • Be honest. Do not try to attract buyers with unrealistic or low prices. They know what good quality costs, so focus more on quality, food safety and your strongest capabilities.
  • Send a presentation that introduces your company, your products, and your strengths and skills. This strategy is a good starting point, which can be followed by additional information such as quotations, packaging options or delivery terms.
  • Do not send mass mailings. This practice is considered as spam (unsolicited commercial email) in Europe and is an unwelcome form of communication.

8 . Make sure that you can be found online

Apart from actively searching for buyers yourself, it is also important that buyers can find you.

You need to have a website that contains basic information about your products, your facilities and relevant documentation, for example.

Make sure that your website is informative, accurate, well written and professional.

On your website, pay attention to the issue of sustainability, since this issue is receiving more and more attention in the spices sector.

Social media such as LinkedIn and Facebook are increasingly popular as a way to promote products and ideas. Adapt your style to your audience, but make sure that your message and the information which you distribute is consistent across all your chosen online and offline media.


  • It is a good idea to ask for or employ assistance from someone who can write well in English and understands your target audience. A professional editor is one choice. They will be able to help you find the right style, and remove or avoid spelling mistakes and grammatical errors. This aspect adds to your professional image; mistakes do not.
  • It is also a good idea to post your product offerings on online trading platforms, yellow pages or databases such as Alibaba and Cokodeal. These sources are widely used by buyers and sellers. Often, buyers are not looking for a service but for contact details.
  • Organic Bio is an interesting platform to find buyers if you offer organic edible preparations and spices.


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Finding buyer online for export in Nigeria

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If you have a nice and stable business in your home country, and your growth there is limited, then it may be time to move to international markets. But how to start?

1. It all starts with preparation: are you ready for export business?

Export is selling your goods in a country that you don’t know, with a different culture and with different regulations. The market may be better there than in your home country, but you will still have to invest in building your network and promoting your product, just as you started at home. That means that your current operations should be able to run with a bit less of your attention, and that you can invest time and money in entering a new market.

There are also some more practical things: do you have your website and product documentation available in English or in other relevant languages? Is your brand name easy to pronounce in different languages and can you handle international payments?

If your product is suitable for it, try to sell online first. Although online sales heavily depends on the right local marketing, it may give you an impression where your product is easily picked up, and it helps you get get your organisation up and running for international business.

2. Which country to go to? Business trips and market research

In which country would your product or service be a success? How you would need to position it, and with whom? These insights cannot be derived from statistics or the internet. You will have to go to the country yourself or invest in practical insight-oriented market research.

There are tools available to see how much each country imports your specific kind of goods, what the price levels are and what the trend is. Once you have made a selection of two or three promising countries, it is time to have a look there yourself. Sometimes your embassy or trade commissioner there can offer first introductions, there may be local chambers of commerce, or you can hire a local consultant to fully prepare your business trip. Especially in countries like Japan, China, Thailand or in Africa this is a necessity.

Focus your market research on things that are important to you: where are the niches, what is the competition, what are price levels. Ask for interviews with potential agents or distributor, to get their view on your product.

3. Find a distributor abroad, or choose for direct sales

If you want to set up your distribution abroad, you have three main options: online, through distributors, or with direct sales.


Online often seems to be the easiest option, but having your product on cokodeal.comAmazon.comTmall or Lazada doesn’t mean that it will sell. You will still have to promote it, either through paid advertising on these platforms, or by investing in a social media approach. The latter one will work better for a fashion product than for a thermo mug. However, even with little efforts there may already be some results.


Through local distributors

A distributor will buy your product in large quantities and sell it to his clients. The more unique your product is, the easier you will get it on the shelves. Proven functional effectiveness is the best. If you have a new blender that automatically separates the seeds from the rest of the fruits, then that’s a clear advantage. Design is a bit more subjective. And if you have a product that doesn’t differ so much from the competition, then it will be either service, branding or price to stand out on.

Finding a distributor requires good preparation. Purchasers of major distribution chains get numerous offers a week for new products, so they will only spend a few minutes on your ideas. They will not be interested in placing and promoting your product if there is no guarantee that it will sell. So you will either need existing sales data from other countries, or a clear idea how you are going to co-promote your product.


Direct sales to find buyers in other countries

The third way is to hire somebody locally to do your sales. This may be useful for highly customised products, like big technical systems. This doesn’t need a full-time employee, you can also hire somebody to represent you on part-time basis. If you pay your representative on basis of his sales, then we are talking about an agent.

4. Plan your market entry and close the right agreements

In all cases you will need a plan to get your sales up and running. If you have a distributor or local staff, you may have to train them in selling your product and providing service. Also take in mind that if you’re selling more complex products, you may have returns because of defects. Be sure that you also negotiated about this part, which may not be so profitable for your distributor, but which helps to you protect your brand.

The easier it is for a distributor to sell you products, the more he will do so. Having good promotion materials, displays, demo models etc. and having a hotline for all kind of product assistance pays off.

5. Establish your presence abroad

It may take a while before your investments in a new country really start to be profitable. A good business case with projections based on market research will help to determine where you have to do more.

Once you have some experience in a country you can also determine metrics: e.g. that every 100 website visitors lead to 1 sales transaction. This way you can predict the outcome of your marketing efforts and even attract financing for your growth.



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How to find buyers in Europe, UK, US for foodstuff and commodities

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Finding international buyers in US, UK, Europe and other foreign countries for your exports can be a unique challenge. In this article, you will learn how to utilize your available resources to conveniently connect with prospective trade partners abroad.

The most important thing you can do is to have a web presence: a website or a store in a marketplace. Interested buyers looking on the internet should be able to find you when they search for the product you specialize in sourcing.

Where to connect with buyers

Trade Expos and Trade Missions
When you attend trade expos, you have the opportunity to showcase your products and services, meet with potential buyers and connect with trade partners. Trade events have attendees from different regions who provide exporters with a large number of business leads under a single roof.
The Lagos Chamber of Commerce and Industry (LCCI) usually organizes trade Expos which is well-attended by multinationals and foreign traders.

The LCCI ultra-modern Exhibition and Conference Centre is located at Plot 10, Bola Ahmed Tinubu Drive , Central Business District, Alausa, Lagos.

The Nigerian-British Chamber of Commerce (NBCC) is a foremost channel of trade between Nigeria and Britain which encourages and promotes trade between these countries. Among the NBCC’s objectives is to provide information and market intelligence service on United Kingdom/Nigerian trade in the form of regular trade bulletin. They also organise Trade Missions.


A trade mission is an international trip organised for the purpose of exploring international business opportunities. It is an effective way to seek out potential trade partners. For this reason, if you’re looking to export to Britain, NBCC should be your first point of call. You need to have a registered company to join, and membership costs N170,000 for companies with less than N500m in turnover. To register, you will need to fill out the membership application form on this page and then submit in person to the secretariat at Olubunmi Owa Street, Off Admiralty Way, Opposite CBC Towers, Lekki Phase 1.


How to use the Internet to find customers
Various internet websites allow you to post your products or services online, so that prospective buyers can come to you, instead of you searching for them. These are called ‘online marketplaces’.

The way these online marketplaces work is that you as a seller posts information about your products online, making your services available to anyone in the world who needs them. When interested buyers search for your services in these marketplaces, they can see your products and get in touch with you to make enquiries. Sites like Alibaba, cokodeal and Tradekey are examples of such marketplaces.
One important thing to note when offering your services in online marketplaces is that just like meeting strangers in real life, you must deal with contacts you meet cautiously. Always verify their full address by using Google. You can also query their company name and website using to check how long they have been in business, as well as the level of trust they enjoy.


This is a powerful but under utilized tool for finding foreign trade partners. Companies and their employees from all over the world advertise their services on the website. The two most effective ways you can use this platform for prospecting potential buyers are by using the filtered search option and joining relevant groups for your industry.
There are many groups for all types of industries on LinkedIn, so it is best to be specific from the beginning as to what region and industry you’d like to find a group for. You will need to find the most active groups and join them to begin engaging with other professionals to build up your network.

Look at your Competitors
Have you identified the competitors who are already selling in your target market?
Try to find look at companies which carry similar products as you, and learn from them how they engage their customers. This would enable you to understand your target market better.

By this method, you should be able to find a similar business(es) in the same country that will be ready to do business with you. If you can’t find any competitor already operating in your target market, search for local products in that country that are similar to yours. If you have a product that is higher quality, differentiated, etc. you can often find distribution in the same retailers as the local manufacturers.

Be sure to place emphasis on what makes your product unique for the best chance of success with this tactic.

Customised data search tools and trade data
Using business intelligence search tools such as ImportGenius is another way you can find buyers for your exports and connect with them. Import Genius has a large export-import database, and helps you find what businesses imported to the USA, and also the businesses which received these imports. The site is populated from the US customs database, and the cheapest plan is at $99 per month.


Alternatively, you can use a free tool called PortExaminer, but without the depth of information that ImportGenius provides.
At this stage, these trade data tools are magic wands you can use to gather as much of information as you can– from transportation of goods to buyers and sellers of a particular product; and trading prices to the shipping lines, ports, and trade lanes employed for the purpose of international trade.

Government controlled foreign companies and their buying agents
These trading companies are government-controlled foreign companies that are involved in the import of a particular product relevant to your area of export should another focus.
Most of these agencies already have buying agents in countries where they are looking to import from.They go about outsourcing these through agents. You can contact these buying agents in Nigeria and let them know of your products.

Some of the private consultants can be buying agents for other countries in Nigeria since they know more of the markets than the companies abroad do.

Getting in touch with these agents can help you to expand your market base tremendously.


Online ads
Google and Facebook ads are good ways to advertise your products. You can place online ads to reach  your target audience, as a means to get quality leads for your products online. Once you get these prospects, be sure to put things in place where your prospects can contact you – if possible get their email addresses for follow-up.


Online marketplace portals

For a monthly subscription fee, these marketplace portals send targeted buyers to your online store which helps you get more buyers to do business with.

How to request and accept payment for international exports

You must also only agree to reasonable terms of payment – terms which are reasonable to them and also to you. For example, prospective buyers would also be equally cautious when dealing with you (especially if you have no feedback and no previous sales history). So if you were to start by requesting advance payment, that would be a huge turnoff to many buyers regardless of how low your prices are. To cross this hurdle of how to request payment AND protect yourself, you have two options:

  1. Letter of Credit: This is a document which a buyer obtains from a bank in his/her country. This letter is issued to you the seller,  and it acts as an obligation of the bank guaranteeing the buyer’s payment. It is recommended that you confirm a letter of credit by your own bank here in Nigeria.
  2.  Draft Documentary/Document Against Payment (D/P)
    With this method, you will use the services of a bank to effect payment.

Once you are satisfied, you can then you will ship the goods along with the bill of lading and a draft. A Bill of Lading (abbreviated B/L) is like a ticket which outlines the journey of your cargo from origin to its destination. It functions as a contract for the movement of the goods, with the fine print – the terms of the contract – frequently outlined on the back of the bill. It also serves as a receipt for the cargo and can act as proof of ownership of the goods being transported.

The draft is a cheque-like document that will be forwarded to your bank.

Your bank will forward the documents to the buyer’s bank and the foreign bank will collect payment from the buyer before the arrival of the goods.

If payment is not made by the buyer, the correspondent bank will not release the bill of lading to the buyer, and the buyer will be unable to take possession of the goods or clear customs.
Finally, getting genuine foreign buyers for your products can be a straightforward task if you follow the steps as explained. We cannot generalise about it being difficult or simple. It depends on the situation and the motivation, and the level of enthusiasm you have for success as an exporter.


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Finding export buyers for your products can be challenging, see how to

Cokodeal platform supports hundreds of businesses to connect with international buyers and succeed daily. If you find this article valuable, kindly share with others. “We rise by lifting others”  SELL HERE


As an exporter, finding buyers for your product can be the most difficult challenge in your business, particularly when you’re just getting started or are selling in a new market. Selling in another country is never easy. You need to adapt to cultural norms, language, and travel barriers in order to succeed. But new technology makes the world smaller and makes finding buyers overseas much easier than it was in the past. Use the five tips below to find export buyers for your products. ​

Foreign Agencies

Many foreign countries have state-sponsored or state-controlled companies, called trading companies, which import products, usually in bulk orders. Do your homework and identify countries you believe your export would be great for, then contact their embassy in the U.S. or their agency directly in their own country.

United States-based embassies usually have a representative who can help you, and they almost always speak English. Different agencies are going to specialize in different imports, such as raw materials, agriculture, electronic/IT equipment and more. Having a foreign representative on your side can help you find exactly who you need to be in contact with.

Buying Agents

Some foreign agencies are proactive and have buying agents in the U.S. actively looking for suppliers such as yourself. Again, your local embassy is a great place to start looking for these specific buyers but don’t forget the power of the internet. Browse the country’s import-export agency’s site, or simply search for local representatives. When you do make contact, ensure you’re dealing with an official or accredited representative with the authority to do business on the agency’s behalf.

Foreign Wholesalers

Just as there are wholesale distributors in the U.S., there are wholesalers in other countries. Dealing with private firms instead of government agencies may be much quicker, and letting them deal with the red tape of imports is a big benefit, too. U.S.-based import-export organizations have lists of reputable foreign distributors, saving you the time of searching for them yourself.

While your margins may be smaller by selling to a middleman, the time you save trying to sell your exports directly to the market may be well worth it.

Commission Agents

Similar to foreign agencies having their own agents looking for your products, foreign wholesalers do as well. The difference is usually these agents are middlemen, finding great export products and buying on behalf of the foreign distributor. Dealing with a local agent can be far easier than dealing with a foreign-based agent. These agents are usually very motivated since they’re paid on commission.

Your Own Salesperson

Don’t believe you have to do all the work yourself. Just like foreign wholesalers commission buyers to find imports on their behalf, you can commission a sales representative to find individuals and firms for your exports. Your cost of goods will rise by having to pay your sales representative, but you’ll be free to concentrate on manufacturing your product or searching for other markets yourself.

People and firms want to import your products, but it’s just a matter of finding them. Incorporate one or more of these five strategies to find potential buyers for your exports. Begin your journey by joining cokodeal: Africa’s largest export platform for foodstuff and commodities to link you to credible  international buyers.

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