The year opened with turmoil in oil prices, scarcity of foreign currency and Nigerian Naira hitting an all-time low of 300:1 against the United States dollar, and still falling in the parallel markets. Economy is known to be the demand and supply of goods and services across different countries in an inter-exchange system around the world. Nigeria economy is dependent on its trade activities in the global market.
If we can build a robust support around Made in Nigeria goods as an economic driver is going to foster a decline in demand for foreign goods, as Nigerian consumers will source locally for its goods and increase revenue generated from exported goods. This makes more available cash flow within the Nigeria economy. The effect of this, it will not only redirect financial resources to the ‘makers’ but it will give them more impetus to continuously produce and improve their production methods. This leads to demand for more skilled labour to help in production and ultimately creates employment at different sphere of the Nigeria industrial sector.
Members of the apex chambers of the legislature recently visited the Aba trade fair to give their support to a group of industrious Nigerians who have been manufacturing under the most inconvenient circumstances for decades and have gone unnoticed. BBCAfrica.com took notice of Nigerians reaction on twitter, also a Twitter user even sparked a much needed conversation when that twitter user admonished the lawmakers not only to take fancy images with the locally manufactured products BUT BUY THEM AND USE THEM.
The argument that made-in-Nigeria goods are of poor quality is simply because we are not patronizing the manufacturers enough, give them room to make it better. Even China, that is the Mecca or manufacturing today has had its fair share of quality fails – but consistency, support from the Chinese government and eventually, patronage from the world has led them to become one of the largest global economies to date. There is no gainsaying that an increase in commercial activity in the manufacturing and agro-production sector will not only attract more foreign investment into the country, at the micro-level, it will make us a more self-sustaining society and less dependent on imported products from other societies.
My belief is if Nigerians can switch from “American movies” to nollywood, From foreign Hip-hop to Nigerian party jamz, It is infinitely possible to buy Made in Nigeria.
How cokodeal.com intends to help promote made in Nigeria goods.
Cokodeal.com is an ecommerce platform for made in Nigeria goods, the technique employed is to sign up businesses producing in commercial quantity, SMEs, manufacturers and exporters through their umbrella body ; MAN, NEPC, BOI, NEXIM, NASSI etc. Register detailed information of each business and its product on cokodeal.com platform.
Cokodeal.com website is highly optimized which makes it easy for buyers to find offering when searched online easily. Cokodeal understand the art of storytelling, as we use it as a tool to write about, name for example; Nigeria textile industry and share online, this creates a new perspective and picture to the global audience about our unique fabrics.
Lastly cokodeal.com is promoted across West Africa countries and other region through the internet, also through campaigns, trade expos and exhibition. This helps foreigners to understand the availability of a product, in what quantity and where it is located in Nigeria.
How is cokodeal.com different from other platform?
It is solely focused on local production; manufactured goods and agro products, as we do not sell any imported item.
Secondly, it is designed in a multi-platform system that allow businesses in other African country to create their product listing in an interface that is attuned to their country without need for local domain name, it’s all interlinked within cokodeal. Which allows the ultimate goal of intra-Africa trade possible, as buyers from other African countries can find Nigeria products and source for more of it.
Why people should patronise cokodeal.com
Cokodeal.com is synonymous with locally made goods and services, as a wholesale marketplace when you patronise cokodeal.com you are simply building the nation and improving live of its citizens. As the company is a bridge between indigenous businesses and interested buyers. Cokodeal.com makes it easy for individuals and enterprises to source for goods and locate businesses easily within the nation.
More also, it is a secured platform with all activities on the site being monitored to save any transactional risk using the messaging tools and other trade tools created on the platform. Lastly cokodeal does not stop the buyer and seller from meeting each other backdoors, but at their own transactional risk as this could help seller create a lifetime customer.
Challenges in the online ecommerce space
To mention a few; Unprofitability, Card payment processing, Logistics, distrust, cost of internet broadband, literacy level, product quality assurance and clarity on ecommerce focus.
We have to understand some of the challenges itemized are prone due to early days of ecommerce and development of our nation. Most foreign ecommerce passed through similar phase. However, the beauty of it is that challenges like this creates opportunities for the budding entrepreneurs to create more local fit solutions to help ameliorate it. We can mention a few, like the virtual card payment processing created by the banks to support ecommerce like Konga, ACE logistics for local efficient delivery and many more to come.
That said, ecommerce should be able to differentiate on product offering uniqueness, not just on price and be more niche focused for consumers to be able to have clarity on which platform to visit depending on item sourced.
Buy Made in Nigeria to save the Naira and the Nation.
For more on twitter @cokodeal #MadeinNigeria #BuyNaijaToGrowTheNaira