7 Characteristics of a Genuine Seller of Commodities

Finding a genuine seller of commodities is not an entirely easy feat. The market is riddled with sellers who are selling a fake product, not reliable or do not actually have the products. However, with the right information, genuine sellers can easily be identified.

Here are some characteristics buyers should look out for when searching for genuine sellers of commodities.

The seller has a track record of dealing with bigger businesses

It takes a lot of expertise, persistence, and credibility to sell to big businesses. Hence, sellers that have a track record of selling to such businesses are usually more reliable and credible. These sellers are usually the real owners of their products, not fake brokers that run around with the client’s money without having the commodities they claim to have.

They are also very good at building lasting relationships with customers. Big businesses often look to form long relationships with their sellers – not just to make spot buys. They want sellers that are conversant with their products and can be called on at any time should they run into a problem. Patronizing such sellers is always a good idea.

They are registered on a marketplace that verifies local farmers and sellers

Marketplaces verify sellers on their platform as a form of protection for both sellers and buyers. It makes it difficult for fraudsters to pose as sellers on these marketplaces and defrauding buyers in the process.

To get verified on a marketplace, sellers are required to submit personal information like email address, house and business addresses, unexpired ID card, and passport. Official company details, financial information, and tax numbers are also often requested for. All these requirements serve to ensure that the seller is genuine so buyers can be assured that they are in good hands.

Recognized by the country’s export council

Export councils register sellers who are genuinely interested in exporting their commodities out of the country. They are regulatory bodies that promote and regulate export trade as well as implement export polices.

They also provide professional assistance to exporters. Such areas include export procedures, documentation, financing, quality control, export packaging, costing, pricing, and so on. When a seller is registered under the country’s export council, their goods are subject to proper inspection by specific agencies.

These goods will not be shipped unless they meet the required standard of quality, have complete documentation and meet the buyers’ expectation. Hence, the buyer is protected from counterfeit commodities or other fraudulent activities.

Has an export license

Export licenses are documents issued by the appropriate licensing agency which grants sellers permission to export their commodities out of a country without any hassle. The license is only issued after a careful review of the export transaction and all prerequisites have been met. Commodities shipped without an export license are seized at the customs which serves as a loss to the buyer.

Registered under a trade body in their country

Trade bodies are non-profit organizations formed by businesses in the same industry. They are formed to protect the interest of their members, promote trade laws, and be the voice of the industry against unfair legislation.

Trade bodies prescribe the code of ethics for their industry in order to discourage unethical behaviour. They also an avenue for like-minded individuals to network, share ideas and make connections that would be impossible without the association. An important thing they offer is certifications and licenses. These provide a sense of reliability in the minds of customers. It assures them that they are dealing with a genuine seller.

Communicates clearly and is consistent

A seller that lacks proper communication skills is not one that any buyer will want to do business with. Effective communication builds trust and emotional connection between the seller and the buyer. The buyer can comfortably discuss their needs with the seller and the seller can effectively alleviate their concerns and make them feel valued. Consistency is also a very important characteristic. A consistent seller is one that continuously delivers genuine commodities, knows what’s going on in the market and is always looking for ways to improve. A buyer is sure can rely on such seller.

Understands the product

Genuine sellers understand their products. They know everything there is to know about them. They know the features, functions, several applications, advantages and disadvantages, lifecycle, among others.

The seller is thus able to present the benefits of the commodity accurately to the buyer in terms that make sense. Sellers that have a proper understanding of their products. And it shows how invested they are in the products and how passionate they are about it.

7 Ways you can find foreign buyers for your Nigerian export products

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Exportation business is a big business around the world. When you see the volume of imports into Nigeria, you would see how much business people in other countries have made by selling to customers outside the shores of their lands. No country has it all, hence there’s bound to be trade among countries.

It is no exaggerating when we say Nigeria is blessed with loads of resources in demand around the world; Palm Oil, Cassava, Sugar cane, Charcoal, Maize, Cocoa, etc these are resources in abundance in Nigeria that have ready markets outside Nigeria. With Exportation projected to be worth $30 billion according to Nigerian Export Promotion Council (NEPC), and with the recent economic downturn faced by the country in which many have blamed it on our sole dependence on oil export as Nigeria’s only source of economic sustenance, it is expected that Nigeria move towards more exportation of non-oil resources.

Having said that, how we go about getting foreign buyers is a tough task as one has to consider tough factors like trust, and tedious activities like logistics and paper works  This post is to give you options on how to locate foreign buyers for your Nigerian Export products, so let’s get to it right away:

  1. National Export Boards

NEPC Zero-Oil Plan
NEPC Zero-Oil Plan

Pics Credit: NEPC website


The NEPC is committed to driving the zero-oil export of made in Nigeria. Registering with the NEPC allows the agency to confirm your status as an exporter on any inquiry and also refer you to buyers on inquiries and facilitate global partnerships. This is mostly done by conducting events like trade shows in which sellers connect with prospects for their products. They are encouraging business people in Nigeria to export more. As a registered member you benefit things like Market entry research to foreign countries, trade information, dissemination of both domestic and international commodities prices etc. The good thing is you can register online on their online portal


  1. Countries’ Chamber of Commerce

There are Chambers of Commerce for different countries in Nigeria. We also have bilateral Chambers of commerce to help foster trade between Nigeria and other countries. Nigeria has trade relationships with countries like India, China, Holland, United states, etc. These days it is easier to reach these centers from the comfort of your home by visiting their web portals. A simple google search can help you locate their web address.  When contacting these people you have to have all necessary information they need to convince them you are a genuine business.


  1. Buying agents

Buying agents are procurement agents. They represent businesses from other countries looking to procure the necessary resources. Most foreign Buyers work based on research and knowledge that the resources they need is present in the country. So they go about sourcing these resources. You can contact their buying agents in Nigeria and let them know of your products.  Some of the private consultants can be buying agents for other countries in Nigeria since they know more of the markets than the companies abroad do.


  1. Online Search Engines

There millions of searches on google everyday while you’re thinking on how to get buyers, a simple positioning yourself for your prospects to find your business on google search can even do the trick for you. If you’re familiar with SEO, It is all about ranking well at the top of any search i.e. when browsers input certain keywords related to your business anywhere in the world, they can find your website among the search results. Some level of investment is needed here to come up with a web page and also to hire SEO experts who can help your web page rank high on the first page. Let’s say for example a company in Europe has identified Nigeria to be cocoa rich, and they need establish connection with suppliers, in the course of their research online, they would probably have visited google to type something like this “cocoa in Nigeria” let’s see the result below:

'Cocoa in Nigeria' Google search result
‘Cocoa in Nigeria’ Google search result






When you click the first search result, it takes you to the following web page of a business which sells agro-products somewhere in Nigeria:

royalfarmproduce.com cocoa-farming-marketing-and-export





So imagine you had created a nice blog post relating these keywords on your web page, what happens is your blog post would appear on the search and it directs your prospects to.

In coming up with your own platform, you have to worry about cost of developing the platform, maintenance, and constant update of content- this can be time and resource consuming sometimes.

  1. Online social communities

You can get busy on social media platforms like LinkedIn and Facebook. I have seen people contact me on LinkedIn from other countries about what product they have and how they’re looking for distributors for their products. Of course there are trust issues, but you should be able to approach people in such a way that it gets their attention.  A lot of things come to play when connecting with people on social media for the purpose of getting quality business network; you should be able to show your business is built with integrity. So starting from you profile information, they all have to be up-to-date and genuine.

  1. Online ads

Google and Facebook ads are most suitable. Depending on your budget, you can run online ads to target several audiences. This is a useful tool to get your products in there for customers to see you. Although it might cost you, but you can really use this means to get quality leads for your products online. Once you get these prospects, be sure to put things in place where your prospects can contact you- if possible get their email address for further follow-up.

Issues with this method is you can spend much and still fall in the hands of wrong people who can scam you off your money. Also, most buyers already have proven network through which they are relatively safe getting buyers and suppliers, they wouldn’t want to try something new. So you have to be really persistent and patient over period of time to see dividend for your effort.

  1. Online marketplace Portals

In the world of eCommerce, sourcing and connecting with businesses across the globe just got easier. It seemed to be the easiest way to do business these days especially when you think of global trading. Instead of travelling across the world to meet or connect with business people, you can do full business transactions and make your money. The beautiful thing about these eCommerce marketplaces is; for a monthly subscription fee, they amass huge amount of traffic to your online store which helps you get more buyers to do more business.


To register as a supplier – follow this link –


Credit Source: Raymond from cokodeal

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Four hot selling commodities you can invest in for export to other countries from Nigeria

A lot of Nigerian exporters are investing in large scale plantation of different agricultural product, making over 300% returns on their investment.

If you’re new in the import, exporting business, a list of things to sell can come in handy. You want to know what products are selling, what research say about these products. This would guide you into making investment decision. So the following are products you can start exporting in Nigeria to other countries:


Exporting Cassava is a huge investment opportunity.  Cassava is in high demand both in the domestic and international market. Domestic demand for composite flour makes cassava a hot prospect. Reports suggest production hasn’t been able to match demands. On the external market, major importers are EU nations, China, Japan, South Korea and the United States. The EU alone imported about 6.9 Million tones in 2000.

The inclusion of ethanol in petrol and the high cost of crude oil may divert more cassava products to ethanol production.

Here are some facts to keep in mind:

  • According to report, Nigeria is the largest producer in the world
  • Africa’s domestic markets and intra sub Saharan Africa markets makes $8.9 billion/year
  • Cassava provides a Large domestic import substitution market
  • Domestic markets are very lucrative, experts say it has a ROI of 50% -100% more with alternative global markets

 RiceNigeria AgFS_0

Did you know Nigeria imports over 1.5 million metric tons per annum? Reports say rice consumption outstrips production and ln West Africa consumption, consumption is reported to double every 9 years. . Rice is a hot cake product that sells globally. Ofada, Nerica 8, Faro 44; these are various types of Rice you can grow and sell in the local and external market.


According to research, Increasing Global demand is being driven by:

  • Ethanol production
  • Food Grade alcohol production
  • Animal Feed industry

 Nigeria is the largest sorghum producer in West Africa, accounting for about 71% of the total regional sorghum output; As well as the third largest world producer after the United States and India. Sorghum is highly concentrated in the Northern region of Nigeria. Major buyers are from the Europe who uses them for the production of Animal Feed, Countries like China. USA. Brazil buy and grow them for ethanol.

Sugar canesugarcane

  • Nigeria imports about 1.5 million metric tons per annum
  • Growing utilization for Ethanol
  • About 800,000hectare of land available for sugar cane cultivation

Sugar cane is largely cultivated in the Northern part of Nigeria for consumption, and what you should know is that sugar cane has wide usefulness; they are majorly used worldwide as sweetener and preservatives, and also in the cosmetics industry. Experts say sugar cane makes 70% of the world sugar. A growing need for sustainable alternative to petrol has led to the increase in demand for sugar whose derivatives can be used to produce ethanol (bioethanol) for the production of biofuel- Largely used in countries like USA and Brazil