Either as a superstar or a growing business, patronage is key to the success of all businesses. From research, reaching targeted consumers is one of the prime trials of SMEs. This is mainly because “most retails are done in open markets or at roadside stalls.” The problem varies from one society to another, depending utterly […]
Electronic commerce has become an imperative tool for trading in modern times as cokodeal.com does. As the promotional ovation of ‘Made in Nigeria’ seizes the moment, no other time will be more appropriate to remind ourselves the essentiality of electronic commerce in inclusive economic growth. In the contemporary Nigeria, the renewed calls for the patronage […]
Nigeria is currently at an interesting crossroad in its economic journey. The country’s apex bank, the Central Bank of Nigeria is implementing policies to counter the effect of the reduced forex inflow into the country as a result of the global crash in the price of oil – the country’s major export. Some of those […]