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Genuine tips in doing business over the internet

It is amazing that internet  offers the biggest opportunity ever in history, however there are challenges for individual and companies to harness it.

What could be the challenge, is it information? technical requirement? hard work? or Scepticism? In this article, we won’t be able to solve the entire puzzle of opportunities available on the internet and how best to take it all. But we would highlight the backbone on which of doing business online and getting returns.

No get-rich-quick schemes: first to establish, this is not a get rich quick scheme, and it is just a guide to those who are really ready to run their business and make good returns from it. There are so many messages and people on the internet today doing one thing or the other but there is only one truth and key to doing business over the internet, and aside this, you’re just a means to an end for some people. And that is you must have a product you are selling digitally or physically for you to make money through the internet.

And on this basis, this is to all business people producing unique products that you want the world to see- Africa’s local content; products produced in Africa. This can benefit you and your business.

What are you selling?

The first question you need to ask yourself is what are your selling? You should be able to describe it to anybody what you are selling. Let it be clear what you do and what you sell. For example, Ankara bag making, African beads and artworks, make-up, fresh fish, fashion designing, agro-products, and more.

Once you have what you’re selling, you can then move to the next question by asking, how can I use the internet to support my business?

How are you going to sell them? – Through which medium?

Now this is the most interesting part, should I just go ahead and create a website and describe my business and my products? And when I do that, how do I get people to start viewing my site so I can start making sales? How can people know about my website? How much does it cost to advertise on the internet? How much traffic do I need to make good sales?

The fact is, every business wants to get as much sales and money in as compared to the money they have invested in the first place, and every way to optimize the business resources is the responsibility of the business owner. It is a beautiful things to have a website for your business, but it is another thing to set it up, maintain it and promote it. Hence, since your aim of taking your business online is to do business and meet business people, there can be other cost effective way, without actually creating a website that would cost you hugely to promote.

Online store-front e-commerce platform

The online storefront ecommerce marketplace platform helps businesses to leverage on these platforms and have an effective online presence that can bring gains to their business. These platforms offer subscription privileges to its users, so they can list their products and provide every useful information about their business.

Already, there are loads of these online store creation platforms in Africa, it is advisable to make sure your choice is such that you can get real value for your money. So here are some tips to help you make the best decision

What is the vision of the company? What are their offerings? Are their offerings beneficial to my business? Does the cost outweigh the benefit or vice versa?

When you’ve decided using these questions, then you can now move on to subscribing and then be positive that your business would be moving to a higher level.

Cokodeal is Africa’s largest online platform for business exposure. It is where business people across Africa meet to do business.

Its mission is to connect intra-inter Africa trade to global market.

It is positioned as the pioneering platform for trade of Africa’s local content within Africa and to the global market

Over time, it has supported hundreds of businesses in Africa to become successful by promoting their businesses to thousands of prospective buyers and giving them technical support through

Businesspeople in Africa create online store on everyday and they make tremendous returns on their investments.

Why don’t you get started right away! Follow link

Cokodeal is proudly African! connecting traders!

5 hacks on how to stay profitable in your online business in Nigeria

The bread and butter of any business is to make profit- what then is it if not to be profitable? As a typical small business owner in Nigeria, selling online is another avenue to further get more customers for what you sell. However selling online is quite different from the usual way you run your brick ‘n’ mortal store. To stay profitable in your online business, you have to master these 5 hacks to stay profitable. Well let’s get to it right away.

Master your pricing mechanism

Whenever you talk profitability, you must talk pricing. They go hand in hand. The price you slam on an item should cover for the cost plus your gain- if not, what else are you in the business for? Your price keep you up there competing with your competitors. This is key especially in the online marketplace world. It is important for you to master the several types of pricing mechanisms. This would help you have a pricing strategy that can always make you win in your business transactions.

Deal with two to three suppliers

In this game, you want to have options. Depending too much on one supplier can affect the profitability of your business. Having two to three suppliers gives you flexibility to source products for your utmost benefit. Part of what you’re looking for is how prompt is your suppliers to meet your orders? Are they giving you best price? All these affect the profitability of your business.

One very important point why you’re better off having more than one supplier is you can have better chance of always having products in stock as opposed to depending solely one which can fail you a times; if one runs out of stock, you can always fall back on another.

Always reinvent your online marketing strategy

More sales lead to more profit. To keep the sales coming regularly, you need to be abreast with trends and new internet marketing practices to help you get in more sales.

Investigate what others are doing now to get in more customers, how can you copy or do better. Always keep your ears and eyes open for the slightest information that can help your business. Visit blogs and forums to see what other people are doing or saying. Be smart and creative in your execution.

Always have budget for publicity

Most merchants In Nigeria are so blindly looking for free things. Yea I know in the world of internet there are a lot of free things. But if you base your business only on things that cost you nothing, you most likely would only remain on the average. Spending money to get money is the way to make more money in the online business. Get your books and calculate it out.

Sell across several online marketplace

Today, there are quite a number of online ecommerce and marketplace in Nigeria. Aside from the top guys like, and,, a lot more online marketplaces are fast growing too like,, etc. What this means is a lot more opportunity for you to expose your products to thousands of customers, depending on your offerings. The more you sell at the right price, the more you make more money and the more profit increases.

Business is mostly about rolling your sleeves and getting down to work hard to get results. Ecommerce in Nigeria is fast growing, new concepts springing up every day. Get your pen and paper and calculate out what moves you need to make to get your business regularly profitable. Get your strategy right and always socialize.

That’s it for now guys.

If you have any question, leave a comment.






Corper makes N150,000 online doing nothing is Nigeria’s largest e-commerce for made-in-Nigeria products, promoting and exporting commodities produced locally. It is an innovation that has tremendous opportunities for young Nigerians

Some smart youths are already making decent money by selling on cokodeal’s online marketplace, like a corper in Enugu that chose to stay anonymous recently did. They are simply keying into the Nigerian Government’s recent decision to diversify the economy – an attempt to stop the continual dependence on oil as the primary source of sustaining the Nigerian economy.

So, to the young who are smart and energetic, why are you struggling financially? Do you know an ‘online sales agent’ makes on the average N10,000 – N150,000 per deal on cokodeal? Will you like to know how to make a lot of money by selling manufactured goods in wholesale through cokodeal’s online marketplace?

The rise of the ‘online sales agents’

‘Online sales agents’ are those sellers on cokodeal who operate in-between a buyer and a supplier in the supply chain. The operation of the ‘online sales agent’ goes like this:

Online Sales agent would source local manufacturers/suppliers or factories within their physical region or through online contacts and have an agreement with the factory to sell their products online through cokodeal’s marketplace for a percentage cut on each deal when they get in customers.

Why this model works so well is because most manufacturers do not have the time to fully run their online store and also, most of them are often not internet savvy. More so, today our economy is tight. Things are getting tougher, most businesses are not making as much sales as they used to, and this is causing their business to struggle. For these reasons, these businesses will be willing to work with someone who can strike out a deal with them, to bring in more business.

Both the ‘online sales agents’ and the manufacturers would benefit from this model in the following ways:

  • Sellers don’t need to produce or have personal goods before they sell on cokodeal
  • Sellers just need to find customers and then make good money
  • It would serve as a huge way to help manufacturers/suppliers make more sales at an extremely low cost.
  • It will save marketing costs for manufacturers/ factories to get new demands.

What you can you do as an ‘online sales agent’?

  • ‘Online sales agents’ can create an online store on for free, upload their business contact, fill up their store with product images and details, connect to social media, promote their store and products online through cokodeal marketplace, buyers will contact them directly, receive order inquiry and process orders. This model is similar to the drop-shipping concept (where the supplier handles shipment and fulfilment). All that is required of the sales agent is to bring in new business demands.

Unemployment is a disease to this country and it can be reduced to the barest minimum. If government is not creating good jobs, private firms are laying off or paying very low, it’s time to avoid wasting your future by simply employing yourself. Trade, production and promotion of Nigeria’s local content would go a long way to creating thousands of direct and indirect jobs in Nigeria. It is time for Nigerian youths to rise up and seize the opportunities around them rather than wait for things to happen.

Visit today. Create an online store for free and start selling to thousands across Africa and beyond.

Live your dream!!!

What are the best free online resources you can use to boost traffic to your online store?

It is one thing to own an online store, it is another to drive traffic to your online store. Driving traffic means getting as many as possible people to view your online store and see what you sell. Aside from running an internal ad on cokodeal which can help boost traffic to your store, it is also a good practice not to rest on your oars. So here are some online resources you can leverage to generate traffic to your online store on cokodeal.


According to Alexa, Nairaland is ranked the 8th most trafficked site in Nigeria. Nairaland is a big, broad discussion forum for Nigerians. Covers dozens of topics including romance, technology, careers, business, and entertainment. With over half a million members. It is one of Nigeria’s best online platform to connect with people and share what you do. However you must take note that there are tactics to gain a following on Nairaland for your business. Knowing the best way to blend along with other people would help you gain reasonable traffic to your online store on cokodeal.


This social media platform provides you with the ability to share quality content about your products, new designs, and other vital information with people. The beautiful thing is you can encourage your followers to share your content to their own followers. As a seller online, sharing quality pictures, running online competitions, commenting on others status etc would give you strong following and sharing of your contents.


This is another quality resource you can use to boost traffic to your store. Try joining and participating on Facebook groups, commenting on people’s updates and sharing quality information. It is also an opportunity to show yourself as a leader in your field of business. So a good content every now and then in relation to your field of business can help people see you as an expert. But you should be moderate about it so as not to bore people as same time.

What kind of content to share ?

The whole essence of sharing interesting and quality content is to create a following on these platforms. However you should also know beforehand that gaining followers take time; so consistency should be in the mix as well.

what makes up a quality content?

A lot of people have different definition of ‘quality’ . However the bottom line is to share contents that are educative. People should be able to learn or confirm a certain knowledge of something. Use your contents as a way to provide solution to your followers.