It is one thing to own an online store, it is another to drive traffic to your online store. Driving traffic means getting as many as possible people to view your online store and see what you sell. Aside from running an internal ad on cokodeal which can help boost traffic to your store, it is also a good practice not to rest on your oars. So here are some online resources you can leverage to generate traffic to your online store on cokodeal.
According to Alexa, Nairaland is ranked the 8th most trafficked site in Nigeria. Nairaland is a big, broad discussion forum for Nigerians. Covers dozens of topics including romance, technology, careers, business, and entertainment. With over half a million members. It is one of Nigeria’s best online platform to connect with people and share what you do. However you must take note that there are tactics to gain a following on Nairaland for your business. Knowing the best way to blend along with other people would help you gain reasonable traffic to your online store on cokodeal.
This social media platform provides you with the ability to share quality content about your products, new designs, and other vital information with people. The beautiful thing is you can encourage your followers to share your content to their own followers. As a seller online, sharing quality pictures, running online competitions, commenting on others status etc would give you strong following and sharing of your contents.
This is another quality resource you can use to boost traffic to your store. Try joining and participating on Facebook groups, commenting on people’s updates and sharing quality information. It is also an opportunity to show yourself as a leader in your field of business. So a good content every now and then in relation to your field of business can help people see you as an expert. But you should be moderate about it so as not to bore people as same time.
What kind of content to share ?
The whole essence of sharing interesting and quality content is to create a following on these platforms. However you should also know beforehand that gaining followers take time; so consistency should be in the mix as well.
what makes up a quality content?
A lot of people have different definition of ‘quality’ . However the bottom line is to share contents that are educative. People should be able to learn or confirm a certain knowledge of something. Use your contents as a way to provide solution to your followers.
If you have a product and looking to get customers through the online medium, having an online store is a very good option. Knowing fully that having what to sell is not enough- but knowing where to sell what you have is equally very key to online selling success. So, how do you know what E-commerce platform is perfect for you?
We help you take this into perspective, by asking two important questions to help you make the right decision.
What do you want to sell?
Considering what you want to sell in deciding where to sell your product is very important. Your products would choose its customers and its ideal market. There are online platforms where selling fashionable clothes or shoes would be an ideal place to sell. For example, if you’re a small scale farmer who is looking to creating an online store to promote your agric produce to get more customers, selling on cokodeal marketplace would be ideal as it is a place where business people would search for products like yours as compared to selling on a platform like konga.com where majority shop for things like fashion and electronics.
An advice for you is to look at what you sell. Investigate different platforms to see the kind of products people go there to buy, this can help you have a hint if the platform is ideal for your business.
Where do your target market source for businesses like yours?
When entering any particular business, you want to do a market research- study your target market. Perhaps the reason would be it would help you know what they want, how to give them what they want and where to give them what they want.
Knowing your target customers go-to place to shop for products like yours would help you know where to set up your online store. When it comes to a c2c platform, you know Olx would work for you. People would go to platforms like cokodeal marketplace to source for local manufacturers in Nigeria than go to online sites like Olx or jumia.
By putting these points into proper perspective, you can be able to gain insight as to where is ideal for your business to start selling online.