Brace yourself, things are going to get really hectic! Much more than before in Africa, the e-commerce landscape is increasing and with consumers having increased access to the Internet via mobile technology and a fast-growing middle class, Africa is awake to shopping online as evident in konga.com’s version of ‘Black Friday’ this year raking a record sales of over N1.2 billion.
So you have your store up online and you looking to get more prospects visit your store? here’s a question some online store owners fail to ask themselves, why would anybody trust you enough to part with their money? Researchers, experts and experience have shown lack of trust is one of the main reasons people wont buy from a seller online. what are you doing to earn trust from prospects online? Continue reading Trust at first sight: How to help prospects trust your online store at first contact