How prepared is your online store for the festive rush?

┬áBrace yourself, things are going to get really hectic! Much more than before in Africa, the e-commerce landscape is increasing and with consumers having increased access to the Internet via mobile technology and a fast-growing middle class, Africa is awake to shopping online as evident in konga.com’s version of ‘Black Friday’ this year raking a record sales of over N1.2 billion.

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